Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites

Posted on 22 October 2009 by Patrick Flanagan No Comments

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All things deals, sales and coupons are red hot and the smart folks over at Gannett Digital has been listening to this ever growing consumer demand.  So a combined team from ShopLocal, Planet Discover and Gannett Digital has been working together over the last few months to create a streamlined and consolidated “deals” experience for nearly all of the local newspaper.com sites that Gannett operates.

The result of this effort is visible at deals.desmoinesregister.com which does a great job of bringing together many different types of deals all under one unified site.  From a user’s point for view, this is absolutely the right move, as it consolidates local deal content that was previously fragmented all across the newspaper.com site and wraps it up in a searchable and browseable manner.

The types of content that are available in these deals sites to shoppers include:

The Des Moines Register just launched the first of many new local deals sites

The Des Moines Register just launched the first of many new local deals sites. This is the main entry page of the deal site. All of the dynamic, localized data that appears in the "Sunday deals all week long" section comes from ShopLocal's SmartDelivery API including the three most popular circular front cover images for that market.

From the 'Weekly Deals' link in the top menu bar

From the 'Weekly Deals' link in the top menu bar, a user is taken into the familiar CircularCentral flash based user interface that allows a shopper to browse all of the newspaper ads online in one easy to use location.

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CircularCentral, Products, SiteSolutions

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CircularCentral Is Now Live Within ShopLocal.com With Some Noticeable Improvements

Posted on 18 September 2009 by Patrick Flanagan No Comments

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The CircularCentral platform continue to mature.  With graceful aging the richness of features multiplies.  Yesterday three key new features were deployed to the the latest instance of CircularCentral live within ShopLocal.com which are:

  • Related Online Offers: Within the item detail page, additional online offers provided by our great partner Shopping.com (SDC) are being tasteful integrated so as to offer the consumer a true mutli-channel experience.  This also adds an element of cross-selling and discovery as it offers additional similar products to the local on-sale one.
  • Synchronized Display Ads: Since CircularCentral is built using Adobe Flex 3 and deployed via the Adobe Flash Player browser plugin, all of the intrasite user actions do no cause the overall HTML page to re-load. This means unless specific ad server integration is undertaken, all of the many page views that a CircularCentral guest would generate (see past averages of page view per visit performance) would only result in one paid banner ad impression.  The team has wired things up in such a way that the most every page view that is generated within the CircularCentral application results in a new display ad being rendered.
  • New Backend Database: The SiteSolutions team here at ShopLocal has finally switched out the backend systems that power CircularCentral to use the much more powerful Endeca search engine that runs site search and guided navigation currently within ShopLocal.com.  This is a key foundational building block of letting us expand the functionality further in the future.
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Here is the default entry view of CircularCentral where a user is asked to pick a single retailer of interest that they want to explore the print ads for. Note the leaderboard display ads integrated above and below the CircularCentral content area.

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Here is an item detail page within CircularCentral that depicts the related available online products. A user can actually scroll through a number of relevant suggested eCommerce offers within this horizontal carousel UI element. Also notice that the banner ads are different, even though the overall parent HTML page has not been refreshed.

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CircularCentral, Products, ShopLocal.com, SiteSolutions

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CircularCentral Continues To Amaze With Over 30+ Pageviews Per Visit

Posted on 29 July 2009 by Patrick Flanagan No Comments

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So what web sites get 30+ page views on average?  Then add the dimension of time. Maybe a site will achieve this metric on a one-off basis.  But what site can claim to delivery 30+ page views week in, week out?

I know one. CircularCentral has consistently been able to drive over 30 page views every single Sunday which is the day of the week that the most activity happens since the weekly ad content.  So four (4) months post launch, the trends continue to be rock solid. The biggest opportunity that the ShopLocal team sees with this type of high page views is to tie in display ads around the CircularCentral sites so as to help monetize this traffic.

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Average number of page views per visitor that all of the live CircularCentral have generated since the widespread product launch at the beginning of April 2009. The rough average that has held over time has been 30 page views per visit!

If one was to focus in on just those visitors that looked at more than just one page (ShopLocal calls these multi-page visits), the performance story gets even stronger.

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Average number of page views per multi-page visit that all of the live CircularCentral have generated since the widespread product launch at the beginning of April 2009. The rough average that has held over time has been 45 page views per multi-page visit!

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CircularCentral, CircularCentral Trends, Industry Trends, Research, SiteSolutions

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Rack Another One Up For The CircularCentral Network Of Sites – Boston.com Just Went Live

Posted on 25 June 2009 by Patrick Flanagan No Comments

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It’s fun to grow.  So yesterday another instance of CircularCentral went live which brings the total number of live sites up to 106 with the addition of our latest partner Boston.com.  To learn more about the other sites that makeup this network, read more here.

The latest

The latest and greatest addition to the CircularCentral network of sites - Boston.com

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CircularCentral Turns One-Hundred And Five (105) – Complete Site Directory List

Posted on 11 June 2009 by Patrick Flanagan No Comments

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WOW. We finally reached critical mass.  As of yesterday, the CircularCentral team here at ShopLocal has official launched into production one-hundred and five (yes, 105!) co-branded instances of CircularCentral (mainly across the Gannett Digital Network of newspaper and broadcast sites). That’s a lot of web sites to produce, test and migrate in a very short span of about 2 months. But the team did it, on schedule every step of the way.

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105 CircularCentral sites are now live and lots of future growth to go! The orders for new partner site instances for CircularCentral just keep rolling in.

The below directory of CircularCentral sites follows the following format:

  • Publisher or Broadcast Station or Newspaper Partner Name
    • Local Market(s) Served
    • Web site address / URL of the corresponding co-branded instance of CircularCentral

Here is the complete current list of ALL of the CircularCentral network of sites:

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CircularCentral, Press Releases, Press Room, Products, SiteSolutions

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