I like saving money and I know you do to, and these days a dollar simply doesn’t go as far. That’s why we created ShopLocal.com, to help people compare prices, and find the best deals, on products at their local stores. To help you save even more money we’ve packed in lots of clipable coupons for ShopLocal.com.
How It Works:
Visit ShopLocal.com and click on the “coupons” link in the header. The site layout is fairly straight forward, on the right side you can then browse by category or by brand. On the left side is where you’ll see the coupons. From baby diapers, to bread, to shampoo, when you see a coupon that you like, click the “clip and save” link. Now it’s added to your coupon bag.
I like that there’s a running tally of how many coupons that you’ve clipped. Once you’ve selected all of the coupons that you’re interested in, click on the “print your coupons” link.
If you haven’t previously printed coupons you’ll have to install the coupon software, which takes about 30 seconds. Then presto, you’re coupons print straight to your preferred printer. Start saving now… here’s the link http://www.shoplocal.com/coupons.aspx
What a fun way to start the day. Having your CEO quoted in the Wall Street Journal talking about your product. Well, today was that day.
One of the many different types of mobile optimized / ready ad formats that PointRoll has created is called PaperBoy Mobile (which happens to be the idea that the WSJ reported ended up running with).
This newer format (previously talked about in a past blog entry) is an expandable rich media ad that pulls in localized promotional content and presents these on sale offers in an interactive manner that includes the closest store information to the user, touch to call or map and generate an in-store shopping list. PaperBoy Mobile ads are able to run within a mobile optimized web site OR native mobile apps such an iPad or iPhone based app.
PointRoll is aggressively launching full support and capabilities for rich media ad serving for the iPad, to compliment its existing iPhone services.
Here is the exact quote from the WSJ article titled “IPad to Launch With Payload of Ads”:
Jason Tafler, chief executive of PointRoll, an ad technology company owned by publisher Gannett, says it is building digital circular ads, typically found in the Sunday newspapers. Based on a user’s location, the ads will feature local offers and let consumer send coupons to their cell phones.
Back on Dec 9th, 2009, Chris Saridakis, Gannett senior vice president and chief digital officer (and our fearless leader) shared part of the ShopLocal success story with analysts at the UBS Media and Communications Conference.
Below are the two relevant parts to ShopLocal of the overall presentation that spans all of the assets that make up Gannett Digital. It’s great recognition of the successful integration with PointRoll and Gannett, and its always fun to see one of your “babies” (i.e., CircularCentral) get such clear promotion on the big stage. So here’s to another record year in 2010.
“Our acquisition of ShopLocal continues to exceed our expectations. We saw a significant improvement in profitability in 2009 and as we are still executing on synergies between PointRoll and ShopLocal, we expect to see further financial improvements in 2010, most notably on the topline. ShopLocal continues to grow its roster of clients and powers 44 of the top 50 retailers’ Websites.”
If there is one image that the team here at ShopLocal is proud of, its not of any of our digital solutions that we bring to market. Rather it's an image of our clients and the relationships we have with each of them. The longevity and multi-year partnerships that most of the retailers have with ShopLocal is truly unique and exciting.
“One of the big product initiatives for ShopLocal in 2010 will be CircularCentral, what we believe could be a newspaper industry solution for retailers’ preprint programs. As consumers increasingly move online, circulars must extend their presence online to remain relevant. CircularCentral is a product that replicates the Sunday print experience by delivering digital versions of national and local circulars in one location. It can be distributed across any digital medium from PointRoll’s rich media ad units to mobile applications. It offers a powerful targeted and localized online ad solution for retailers, while offering publishers a way to defend their lucrative Sunday preprint business. We have rolled it out across all of Gannett’s newspaper and TV sites and as well as other major portals, including Yahoo. We continue to receive positive feedback from advertisers so far and are increasingly hearing from them that they want a scaled solution across the newspaper industry overall.”
CircularCentral is poised to become the digital distribution vehicle for preprint advertisers, both within Gannett and across other leading newspaper companies, as the need for large audience is key to success.
Security services firm ZScaler has recently released its report “State of the Web – A View from the End User’s Perspective.” The Zscaler report covers the fourth quarter of 2009, which as we all know is when most retail purchases are made. According to Zscaler, as a security services company they are in a unique position to observe millions of internet users across the globe.
Looking at the top 10 shopping sites, ShopLocal.com was the second most popular shopping website next to Amazon.com! Not surprising, Amazon.com being a large online retailer claimed 3.63% of the total retail traffic. In a close second is ShopLocal.com with 2.90% of the total retail traffic.
Looking at the numbers observed by Zscaler, it’s no wonder that ShopLocal.com recently won two Website of the Year awards for Best Price Comparison Website and Most Popular Shopping Site.
They say actions speak louder than words and shoppers have spoken — they prefer to shop online using ShopLocal.com.
Download the free report from Zscaler here.
If you’re looking for additional information, Sebastian Rupley has more info about the report on GigaOM.
ShopLocal CEO, Vikram Sharma, was recently featured as part of a CBS Chicago segment about retail holiday sales. A story for all of the holiday shopping procrastinators out there. CBS2 reporter, Dorothy Tucker takes a look at 2009′s holiday shopping season and retailer discounts.
Click here to watch the CBS video.
“Across the board, the deals are not gonna be that strong,” said Vikram Sharma, CEO of Shoplocal.com, a website that features local store ads and analyzes shopping trends.
Sharma says the deals won’t be as deep this year because retailers don’t have as much merchandise to sell.
“Inventories are much tighter because they’ve been able to plan for a leaner shopping season,” Sharma said. “So they’re offering deals, but they’re 20, 30, 40 percent deals.”
Sharma says instead of waiting until a few days before Christmas to promote deep discounts, this year, stores like Sears took a different approach by offering one-day deals.
Tucker’s advice “if you see something… grab it. The chances of it being cheaper on Christmas Eve are slim. In fact, with less stock on the shelves, if you wait, that perfect gift could be gone.”
You can find the full website article (with video) here.
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