Gannett Shares About ShopLocal Success At The UBS Media & Communications Conference
Posted on 15 March 2010 by Patrick Flanagan No Comments
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Loading ...Back on Dec 9th, 2009, Chris Saridakis, Gannett senior vice president and chief digital officer (and our fearless leader) shared part of the ShopLocal success story with analysts at the UBS Media and Communications Conference.
Below are the two relevant parts to ShopLocal of the overall presentation that spans all of the assets that make up Gannett Digital. It’s great recognition of the successful integration with PointRoll and Gannett, and its always fun to see one of your “babies” (i.e., CircularCentral) get such clear promotion on the big stage. So here’s to another record year in 2010.
“Our acquisition of ShopLocal continues to exceed our expectations. We saw a significant improvement in profitability in 2009 and as we are still executing on synergies between PointRoll and ShopLocal, we expect to see further financial improvements in 2010, most notably on the topline. ShopLocal continues to grow its roster of clients and powers 44 of the top 50 retailers’ Websites.”
If there is one image that the team here at ShopLocal is proud of, its not of any of our digital solutions that we bring to market. Rather it's an image of our clients and the relationships we have with each of them. The longevity and multi-year partnerships that most of the retailers have with ShopLocal is truly unique and exciting.
“One of the big product initiatives for ShopLocal in 2010 will be CircularCentral, what we believe could be a newspaper industry solution for retailers’ preprint programs. As consumers increasingly move online, circulars must extend their presence online to remain relevant. CircularCentral is a product that replicates the Sunday print experience by delivering digital versions of national and local circulars in one location. It can be distributed across any digital medium from PointRoll’s rich media ad units to mobile applications. It offers a powerful targeted and localized online ad solution for retailers, while offering publishers a way to defend their lucrative Sunday preprint business. We have rolled it out across all of Gannett’s newspaper and TV sites and as well as other major portals, including Yahoo. We continue to receive positive feedback from advertisers so far and are increasingly hearing from them that they want a scaled solution across the newspaper industry overall.”
CircularCentral is poised to become the digital distribution vehicle for preprint advertisers, both within Gannett and across other leading newspaper companies, as the need for large audience is key to success.
Categories in this Article:
In The News, Press Room
Tagged items in this Article:
CircularCentral, Conference, Gannett, Media, Press Release, UBS
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