ROBO Shopping Only Picks Up Steam As Consumers Continue To Become More Value Focused

Posted on 19 February 2010 by Patrick Flanagan No Comments

(5.00 out of 5)

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Here a fresh little stat from our friends over at About.com that speaks to the continued changes that are happening in consumer behavior as a result of the core re-wiring that many shoppers have gone through as part of the economic downturn.

Being in the business of "selling" against this ROBO shopping behavior value proposition, having a 30% increase is awesome news for anyone that has "bought" into this consumer behavior.

What 9,686 Consumers Across 24 Retailers Have To Say About ROBO Shopping

Posted on 3 September 2009 by Patrick Flanagan No Comments

(4.00 out of 5)

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ROBO (research online, buy offline) type shopping is the core premise that ShopLocal is built upon.  The team has tried many different tactics over the years to measure the effects of this marketplace principle.  From May 14th thru June 21 of 2009, ShopLocal concluded yet another nine (9) question survey based analysis of web2store shopping.  We got 24 large US retailers to participate which equated to 9,656 normal, everyday consumers fully completing the survey.  Below are the results.

Question 1. Did you read this week’s print Circular/Weekly Ad? (Found in your local newspaper or at the store.)

• Yes: 49%
• No: 51%

Question 2. How often do you visit our store?

• Several times a week: 16%
• Once a week: 22%
• Two or three times a month: 30%
• Once a month: 21%
• Once or twice a year: 11%
• Never: 2%

Question 3. After viewing the online Circular/Weekly Ad, are you more or less likely to visit our store in the next week?

• Much more likely: 30%
• More likely: 40%
• About the same: 25%
• Less likely: 3%
• Much less likely: 3%

Question 4. Have you visited the online Circular/Weekly Ad before?

• Yes: 63%
• No: 37%

Question 5. Which of the following statements describes the reason(s) you visited the online Circular/Weekly Ad? (check all that apply)

• I am looking for new specials/deals before visiting my local store: 66%
• I am looking for new specials/deals before making a purchase online: 11%
• I am researching a specific product that I want to purchase: 19%
• I am deciding whether to visit my local store: 17%
• I am comparison shopping across multiple retailers: 17%
• I am not looking for anything in particular, but I like to browse the new specials/deals: 14%
• Other, please specify: 9%

Question 6. Were you planning on making a purchase in our store before visiting the online Circular/Weekly Ad?

• Yes: 63%
• No: 37%

Question 7. How often do you visit the online Circular/Weekly Ad?

• Every day: 2%
• Several times a week: 11%
• Once a week: 30%
• Two or three times a month: 16%
• Once every two or three months: 11%
• This is my first time: 30%

Question 8. How often have you made a purchase from our website after visiting the online Circular/Weekly Ad?

• Very often: 5%
• Often: 7%
• Sometimes: 15%
• Rarely: 16%
• Very rarely: 58%

Question 9. On a scale of 1-10, with 1 being never, 5 being neutral, and 10 being always, how likely is it that you would recommend the online Circular/Weekly Ad to a friend or relative?

• Never (1): 4%
• Very Seldom (2): 2%
• Somewhat Not Likely (3): 2%
• Probably Not (4): 2%
• Neutral (5): 26%
• Probably Would (6): 8%
• Good Chance (7): 12%
• Somewhat likely (8): 16%
• Very Likely (9): 8%
• Always (10): 19%

AVERAGE SCORE: 6.8

Clever Retail Print – To – Web Cross Channel Promotions

Posted on 26 August 2009 by Patrick Flanagan No Comments

(4.50 out of 5)

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So within the last week or so, two nifty retail print ads appeared within the Chicago Tribune newspaper that promoted a reader of the print ad to go online for more information.  This type of of integrated multi-channel promotion really is becoming the norm rather than the exception.

The two retailer examples that were spotted out in the wild were for Sears and Target. Both do a nice job of messaging that there are other store based deals available within the retailer’s online weekly ad site.

Sears in the bottom left hand corner (e.g., the blue box) of this print ad that appeared within the Chicago Tribune is trying to promote three e-buster deals that are only available online for a limited period of time. It also messages that there are other great deals always available within the Sears online weekly ad site.

Within the Sunday edition of the Chicago Tribune, Target is taking out a ROP ad every single week within the bottom of the front page that is promoting grocery deals within their SuperTarget (those Target stores that sell grocery items) stores and the same ad also attempts to drive consumers back to their online weekly ad site for more deals.