<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ShopLocal Blog - Retail Advertising &#38; Shopping Trends &#187; Newspaper</title>
	<atom:link href="http://www.shoplocalblog.com/tags/newspaper/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.shoplocalblog.com</link>
	<description>The ShopLocal Team&#039;s Coverage Of Multi-Channel Best Pratices</description>
	<lastBuildDate>Tue, 16 Mar 2010 13:00:55 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Advertisers Continue Shifting Dollars From Tradition To Digital</title>
		<link>http://www.shoplocalblog.com/2010/03/16/advertisers-continue-shifting-dollars-from-tradition-to-digital/</link>
		<comments>http://www.shoplocalblog.com/2010/03/16/advertisers-continue-shifting-dollars-from-tradition-to-digital/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:00:55 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[Circular & Coupon Trends]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Retailer Promotion Trends]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Decline]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Forecast]]></category>
		<category><![CDATA[Media Dollars]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Share Shift]]></category>

		<guid isPermaLink="false">http://www.shoplocalblog.com/?p=3326</guid>
		<description><![CDATA[
			
				
			
		
When everyone agrees on the answer, it makes for a convincing argument.  Such is the case when a number of leading market researchers and analysts issues their forward looking forecasts on newspaper advertising spending.  Sure, the exact numbers don&#8217;t match up precisely, but what&#8217;s important is the clear directional indication that it continues to show.  [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/10/16/why-digital-advertising-is-the-place-to-be-for-future-growth/' rel='bookmark' title='Permanent Link: Why Digital Advertising Is The Place To Be For Future Growth'>Why Digital Advertising Is The Place To Be For Future Growth</a> <small> Within an new eMarketer report that looks at a...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/' rel='bookmark' title='Permanent Link: The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part'>The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part</a> <small> So bold moves today coming from Detroit&#8217;s premier newspaper...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/03/23/is-the-future-of-newspapers-involve-going-digital-with-ereaders/' rel='bookmark' title='Permanent Link: Is The Future Of Newspapers Involve Going Digital With eReaders?'>Is The Future Of Newspapers Involve Going Digital With eReaders?</a> <small> So take a look at Plastic Logic&#8217;s upcoming eReader. ...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2010/03/16/advertisers-continue-shifting-dollars-from-tradition-to-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aggregated Statistics On Retail Circulars Ads &amp; Print Promotions</title>
		<link>http://www.shoplocalblog.com/2009/09/14/aggregated-statistics-on-retail-circulars-ads-print-promotions/</link>
		<comments>http://www.shoplocalblog.com/2009/09/14/aggregated-statistics-on-retail-circulars-ads-print-promotions/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 06:01:30 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[Circular & Coupon Trends]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertisments]]></category>
		<category><![CDATA[Buying Guides]]></category>
		<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Retailer]]></category>
		<category><![CDATA[ROP]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Stats]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[weekly ads]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=2569</guid>
		<description><![CDATA[
			
				
			
		
So what does one learn by processing of all the print ads for the top 100 or so US retailers?  Quite a lot about the makeup of a circular ad.  For example, during the one year period from 9/1/2008 thru 8/31/2009 ShopLocal found that the:

Number of listings per promotion was on average: 137 (median = [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/08/26/clever-retail-print-to-web-cross-channel-promotions/' rel='bookmark' title='Permanent Link: Clever Retail Print &#8211; To &#8211; Web Cross Channel Promotions'>Clever Retail Print &#8211; To &#8211; Web Cross Channel Promotions</a> <small> So within the last week or so, two nifty...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/07/20/what-is-the-most-advertised-brand-across-all-retailer-print-promotions/' rel='bookmark' title='Permanent Link: What Is The Most Advertised Brand Across All Retailer Print Promotions?'>What Is The Most Advertised Brand Across All Retailer Print Promotions?</a> <small> So our resident analytic&#8217;s expert Loch Rose did this...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/08/06/strong-interest-in-circulars-for-back-to-school-lifts-shoplocal-index-in-july-2009/' rel='bookmark' title='Permanent Link: Strong Interest in Circulars for Back-To-School Lifts ShopLocal Index in July 2009'>Strong Interest in Circulars for Back-To-School Lifts ShopLocal Index in July 2009</a> <small> The ShopLocal Retail Index was up 31 percent for...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/09/14/aggregated-statistics-on-retail-circulars-ads-print-promotions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Clever Retail Print &#8211; To &#8211; Web Cross Channel Promotions</title>
		<link>http://www.shoplocalblog.com/2009/08/26/clever-retail-print-to-web-cross-channel-promotions/</link>
		<comments>http://www.shoplocalblog.com/2009/08/26/clever-retail-print-to-web-cross-channel-promotions/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 06:41:25 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SmartCircular Trends]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Multi-Channel]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[ROP]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Tribune]]></category>
		<category><![CDATA[W2S]]></category>
		<category><![CDATA[web to store]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=2154</guid>
		<description><![CDATA[
			
				
			
		
So within the last week or so, two nifty retail print ads appeared within the Chicago Tribune newspaper that promoted a reader of the print ad to go online for more information.  This type of of integrated multi-channel promotion really is becoming the norm rather than the exception.
The two retailer examples that were spotted out [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/09/14/aggregated-statistics-on-retail-circulars-ads-print-promotions/' rel='bookmark' title='Permanent Link: Aggregated Statistics On Retail Circulars Ads &#038; Print Promotions'>Aggregated Statistics On Retail Circulars Ads &#038; Print Promotions</a> <small> So what does one learn by processing of all...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/07/20/what-is-the-most-advertised-brand-across-all-retailer-print-promotions/' rel='bookmark' title='Permanent Link: What Is The Most Advertised Brand Across All Retailer Print Promotions?'>What Is The Most Advertised Brand Across All Retailer Print Promotions?</a> <small> So our resident analytic&#8217;s expert Loch Rose did this...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/10/13/using-online-circular-metrics-to-increase-print-response-rates-rimm-kaufman-group-suggests/' rel='bookmark' title='Permanent Link: Using Online Circular Metrics To Increase Print Response Rates Rimm-Kaufman Group Suggests'>Using Online Circular Metrics To Increase Print Response Rates Rimm-Kaufman Group Suggests</a> <small> The Rimm-Kaufman Group suggests that insights from online circulars...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/08/26/clever-retail-print-to-web-cross-channel-promotions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rack Another One Up For The CircularCentral Network Of Sites &#8211; Boston.com Just Went Live</title>
		<link>http://www.shoplocalblog.com/2009/06/25/rack-another-one-up-for-the-circularcentral-network-of-sites-bostoncom-just-went-live/</link>
		<comments>http://www.shoplocalblog.com/2009/06/25/rack-another-one-up-for-the-circularcentral-network-of-sites-bostoncom-just-went-live/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:53:19 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Boston.com]]></category>
		<category><![CDATA[CC]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Newspaper]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1551</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s fun to grow.  So yesterday another instance of CircularCentral went live which brings the total number of live sites up to 106 with the addition of our latest partner Boston.com.  To learn more about the other sites that makeup this network, read more here.

Boston.com (online side of The Boston Globe)

Boston, MA
http://circularcentral.shoplocal.com/boston/default.aspx





Related posts:Let The Rollout [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/' rel='bookmark' title='Permanent Link: Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up'>Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up</a> <small> Having only one owner is so much better than...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/06/11/circularcentral-turns-one-hundred-and-five-105-complete-site-directory-list/' rel='bookmark' title='Permanent Link: CircularCentral Turns One-Hundred And Five (105) &#8211; Complete Site Directory List'>CircularCentral Turns One-Hundred And Five (105) &#8211; Complete Site Directory List</a> <small> WOW. We finally reached critical mass.  As of yesterday,...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/09/18/circularcentral-is-now-live-within-shoplocalcom-with-some-noticeable-improvements/' rel='bookmark' title='Permanent Link: CircularCentral Is Now Live Within ShopLocal.com With Some Noticeable Improvements'>CircularCentral Is Now Live Within ShopLocal.com With Some Noticeable Improvements</a> <small> The CircularCentral platform continue to mature.  With graceful aging...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/06/25/rack-another-one-up-for-the-circularcentral-network-of-sites-bostoncom-just-went-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coupons + Local Inventory + Store Events + Local Promotions = The New Shopper Planning Center Concept</title>
		<link>http://www.shoplocalblog.com/2009/06/22/coupons-local-inventory-store-events-local-promotions-the-new-shopper-planning-center-concept/</link>
		<comments>http://www.shoplocalblog.com/2009/06/22/coupons-local-inventory-store-events-local-promotions-the-new-shopper-planning-center-concept/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 22:22:41 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[SmartDeal]]></category>
		<category><![CDATA[SmartDelivery]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Clearance]]></category>
		<category><![CDATA[Closeouts]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Coupon]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Inventory]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Multi-Channel]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Planning Center]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Retailer.com]]></category>
		<category><![CDATA[Shopper]]></category>
		<category><![CDATA[SmartCircular]]></category>
		<category><![CDATA[Store]]></category>
		<category><![CDATA[Stores]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1515</guid>
		<description><![CDATA[
			
				
			
		
What in the world does:

Store Coupons
Local Inventory
Store Events &#38; Announcements
Local Promotions

have in common?  They are all all local store focused and represent the complete set of resources that would help any in-market shopper.  Collectively over the last few months, the team here at ShopLocal has been doing a lot of thinking and discussing where the [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/07/24/connecting-smartcircular-content-and-in-store-coupons-is-a-snap/' rel='bookmark' title='Permanent Link: Connecting SmartCircular Content And In-Store Coupons Is A Snap!'>Connecting SmartCircular Content And In-Store Coupons Is A Snap!</a> <small> From a recent post, I have already established that...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/07/08/online-couponing-continues-to-gain-momentum-with-toys-r-us-joining-on-in/' rel='bookmark' title='Permanent Link: Online Couponing Continues To Gain Momentum With Toys &#8220;R&#8221; Us Joining On In'>Online Couponing Continues To Gain Momentum With Toys &#8220;R&#8221; Us Joining On In</a> <small> It seems like the exception at this point, where...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/10/22/gannett-digital-begins-rollout-of-new-local-deals-page-across-newspaper-com-sites/' rel='bookmark' title='Permanent Link: Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites'>Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites</a> <small> All things deals, sales and coupons are red hot...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/06/22/coupons-local-inventory-store-events-local-promotions-the-new-shopper-planning-center-concept/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CircularCentral Turns One-Hundred And Five (105) &#8211; Complete Site Directory List</title>
		<link>http://www.shoplocalblog.com/2009/06/11/circularcentral-turns-one-hundred-and-five-105-complete-site-directory-list/</link>
		<comments>http://www.shoplocalblog.com/2009/06/11/circularcentral-turns-one-hundred-and-five-105-complete-site-directory-list/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:43:30 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Central]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Co-Brand]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[FSI]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[GCI]]></category>
		<category><![CDATA[inserts]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[newspaper ads]]></category>
		<category><![CDATA[Rollout]]></category>
		<category><![CDATA[ShopLocal]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1463</guid>
		<description><![CDATA[
			
				
			
		
WOW. We finally reached critical mass.  As of yesterday, the CircularCentral team here at ShopLocal has official launched into production one-hundred and five (yes, 105!) co-branded instances of CircularCentral (mainly across the Gannett Digital Network of newspaper and broadcast sites). That&#8217;s a lot of web sites to produce, test and migrate in a very short [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/' rel='bookmark' title='Permanent Link: Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up'>Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up</a> <small> Having only one owner is so much better than...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/06/25/rack-another-one-up-for-the-circularcentral-network-of-sites-bostoncom-just-went-live/' rel='bookmark' title='Permanent Link: Rack Another One Up For The CircularCentral Network Of Sites &#8211; Boston.com Just Went Live'>Rack Another One Up For The CircularCentral Network Of Sites &#8211; Boston.com Just Went Live</a> <small> It&#8217;s fun to grow.  So yesterday another instance of...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/' rel='bookmark' title='Permanent Link: The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part'>The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part</a> <small> So bold moves today coming from Detroit&#8217;s premier newspaper...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/06/11/circularcentral-turns-one-hundred-and-five-105-complete-site-directory-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reverse Publishing: Going From Digital Weekly Ads &#8211; Back To &#8211; Print Run of Press (ROP) Ads</title>
		<link>http://www.shoplocalblog.com/2009/06/02/reverse-publishing-going-from-digital-weekly-ads-back-to-print-run-of-press-rop-ads/</link>
		<comments>http://www.shoplocalblog.com/2009/06/02/reverse-publishing-going-from-digital-weekly-ads-back-to-print-run-of-press-rop-ads/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 21:26:35 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Reverse]]></category>
		<category><![CDATA[ROP]]></category>
		<category><![CDATA[Run of Press]]></category>
		<category><![CDATA[Wisdom of the Crowd]]></category>
		<category><![CDATA[WoC]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1419</guid>
		<description><![CDATA[
			
				
			
		
Wow. Talk about coming full circle. Here is what this new reverse run of press (ROP for short &#8211; these are the ads that are published in-line within newspaper content and not inserted like a circular/flyer/FSI) ad publishing product is all about.

Step #1: Print Circulars All ShopLocal content begins first as print circulars.  Typically this [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/' rel='bookmark' title='Permanent Link: The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part'>The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part</a> <small> So bold moves today coming from Detroit&#8217;s premier newspaper...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/10/22/gannett-digital-begins-rollout-of-new-local-deals-page-across-newspaper-com-sites/' rel='bookmark' title='Permanent Link: Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites'>Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites</a> <small> All things deals, sales and coupons are red hot...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/09/14/aggregated-statistics-on-retail-circulars-ads-print-promotions/' rel='bookmark' title='Permanent Link: Aggregated Statistics On Retail Circulars Ads &#038; Print Promotions'>Aggregated Statistics On Retail Circulars Ads &#038; Print Promotions</a> <small> So what does one learn by processing of all...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/06/02/reverse-publishing-going-from-digital-weekly-ads-back-to-print-run-of-press-rop-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Drive Traffic To The New Gannett CircularCentral Sites?</title>
		<link>http://www.shoplocalblog.com/2009/04/02/how-to-drive-traffic-to-the-new-gannett-circularcentral-sites/</link>
		<comments>http://www.shoplocalblog.com/2009/04/02/how-to-drive-traffic-to-the-new-gannett-circularcentral-sites/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 13:00:29 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[CircularCentral Trends]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Home Page]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Localized]]></category>
		<category><![CDATA[Multi-Retailer]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[PaperBoy]]></category>
		<category><![CDATA[PointRoll]]></category>
		<category><![CDATA[Retailer]]></category>
		<category><![CDATA[Rich Media]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1218</guid>
		<description><![CDATA[
			
				
			
		
Easy answer. PaperBoy for CircularCentral. This new derivative of the localized, dynamic circular ad product that everyone knows and loves now allows for:

Multiple retail (advertisers) to appear within the same rich media expanding ad unit.

This was a BIG deal, as Pointroll until this point, had only every had one advertiser per ad unit. This broke [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/10/22/gannett-digital-begins-rollout-of-new-local-deals-page-across-newspaper-com-sites/' rel='bookmark' title='Permanent Link: Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites'>Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites</a> <small> All things deals, sales and coupons are red hot...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/' rel='bookmark' title='Permanent Link: Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up'>Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up</a> <small> Having only one owner is so much better than...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/06/25/rack-another-one-up-for-the-circularcentral-network-of-sites-bostoncom-just-went-live/' rel='bookmark' title='Permanent Link: Rack Another One Up For The CircularCentral Network Of Sites &#8211; Boston.com Just Went Live'>Rack Another One Up For The CircularCentral Network Of Sites &#8211; Boston.com Just Went Live</a> <small> It&#8217;s fun to grow.  So yesterday another instance of...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/04/02/how-to-drive-traffic-to-the-new-gannett-circularcentral-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up</title>
		<link>http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/</link>
		<comments>http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 17:46:00 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[Aggregation]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[GCI]]></category>
		<category><![CDATA[Instances]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sites]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1215</guid>
		<description><![CDATA[
			
				
			
		
Having only one owner is so much better than three (e.g., Gannett, Tribune &#38; McClatchy).  Since being fully owned by Gannett Corporation, Inc (GCI), the ShopLocal team has seen a marked improvement in support, communication and leadership.  One of the first visual results of this consolidated ownership and unified direction has been coming to an [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/10/22/gannett-digital-begins-rollout-of-new-local-deals-page-across-newspaper-com-sites/' rel='bookmark' title='Permanent Link: Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites'>Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites</a> <small> All things deals, sales and coupons are red hot...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/' rel='bookmark' title='Permanent Link: The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part'>The Detroit Free Press (DFP) Newspaper Goes Digital Today &#038; ShopLocal Is Playing It&#8217;s Part</a> <small> So bold moves today coming from Detroit&#8217;s premier newspaper...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/04/02/how-to-drive-traffic-to-the-new-gannett-circularcentral-sites/' rel='bookmark' title='Permanent Link: How To Drive Traffic To The New Gannett CircularCentral Sites?'>How To Drive Traffic To The New Gannett CircularCentral Sites?</a> <small> Easy answer. PaperBoy for CircularCentral. This new derivative of...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Detroit Free Press (DFP) Newspaper Goes Digital Today &amp; ShopLocal Is Playing It&#8217;s Part</title>
		<link>http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/</link>
		<comments>http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 05:01:33 +0000</pubDate>
		<dc:creator>Patrick Flanagan</dc:creator>
				<category><![CDATA[CircularCentral]]></category>
		<category><![CDATA[CircularCentral Trends]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Partners]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[SiteSolutions]]></category>
		<category><![CDATA[CC]]></category>
		<category><![CDATA[circular]]></category>
		<category><![CDATA[Detroit Free Press]]></category>
		<category><![CDATA[DFP]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[eReader]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[GCI]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Tecnavia]]></category>

		<guid isPermaLink="false">http://shoplocalblog.com/?p=1158</guid>
		<description><![CDATA[
			
				
			
		
So bold moves today coming from Detroit&#8217;s premier newspaper &#8211; the Detroit Free Press (DFP).  Starting immediately, DFP will be going to a predominantly digital content distribution model.  ShopLocal is playing a key role in integrating the digital weekly sales ads (eg the circulars) within the DFP electronic edition (eEdition for short) in a very [...]


Related posts:<ol><li><a href='http://www.shoplocalblog.com/2009/04/01/let-the-rollout-begin-105-circularcentral-sites-coming-right-up/' rel='bookmark' title='Permanent Link: Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up'>Let The Rollout Begin &#8211; 105 CircularCentral Sites Coming Right Up</a> <small> Having only one owner is so much better than...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/03/23/is-the-future-of-newspapers-involve-going-digital-with-ereaders/' rel='bookmark' title='Permanent Link: Is The Future Of Newspapers Involve Going Digital With eReaders?'>Is The Future Of Newspapers Involve Going Digital With eReaders?</a> <small> So take a look at Plastic Logic&#8217;s upcoming eReader. ...</small></li>
<li><a href='http://www.shoplocalblog.com/2009/10/22/gannett-digital-begins-rollout-of-new-local-deals-page-across-newspaper-com-sites/' rel='bookmark' title='Permanent Link: Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites'>Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites</a> <small> All things deals, sales and coupons are red hot...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://www.shoplocalblog.com/2009/03/30/the-detroit-free-press-dfp-newspaper-goes-digitial-today-shoplocal-is-playing-its-part/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
