Security services firm ZScaler has recently released its report “State of the Web – A View from the End User’s Perspective.” The Zscaler report covers the fourth quarter of 2009, which as we all know is when most retail purchases are made. According to Zscaler, as a security services company they are in a unique position to observe millions of internet users across the globe.
Looking at the top 10 shopping sites, ShopLocal.com was the second most popular shopping website next to Amazon.com! Not surprising, Amazon.com being a large online retailer claimed 3.63% of the total retail traffic. In a close second is ShopLocal.com with 2.90% of the total retail traffic.
Looking at the numbers observed by Zscaler, it’s no wonder that ShopLocal.com recently won two Website of the Year awards for Best Price Comparison Website and Most Popular Shopping Site.
They say actions speak louder than words and shoppers have spoken — they prefer to shop online using ShopLocal.com.
Download the free report from Zscaler here.
If you’re looking for additional information, Sebastian Rupley has more info about the report on GigaOM.
ShopLocal will be leading a round table discussion at the 2010 Retail Innovation and Marketing Conference. We’ll be teaching ways that marketers can make their store promotion initiatives social.
March 3rd, 11:30am – 12:45pm
Table #2
ShopLocal at the Innovation Zone
Over 350 million people in the world are members of Facebook, with more than 50% of people returning daily. Instead of constantly trying to pull and push shoppers to your retailer.com site, smart marketers are meeting people right where they are – within Facebook. From Facebook Fan pages, to Facebook Connect, ads and apps, the options and tools are final there to support some very social and robust retail experiences.
The 2010 Retail Innovation and Marketing Conference is presented by the National Retail Federation.
March 2-4, 2010
Westin St. Francis
San Francisco, CA
For more information about the conference click here.
We’re excited to announce that ShopLocal has become more aligned with PointRoll, as PointRoll’s retail division. ShopLocal will continue to provide you with the superb level of service, creativity and innovative thinking that you’ve come to expect.
Now, more than ever, consumers are using multiple channels to shop and make purchase decisions. By combining the best parts of both ShopLocal and PointRoll, we’ll give you the marketing advantage by connecting your product offers in a one-to-one way with consumers everywhere, via display, search, social communities and mobile.
We’re also proud to announce a new ShopLocal corporate website. The new website ties in perfectly with the exciting re-branding initiative here at PointRoll // ShopLocal. While giving a nod to the PointRoll brand, the ShopLocal corporate site was designed to serve as tool for sales and an educational resource for prospects, partners and the media. The new site gives you in-depth information about ShopLocal products and digital marketing solutions. To view the new ShopLocal website visit www.aboutshoplocal.com.
The launch represents phase 1 of the new ShopLocal corporate site. We’ll continue to improve the site by adding new content, demos, videos and marketing collateral in the coming weeks, but even in its current state it is way more useful and engaging than its predecessor. And most importantly, actually contains up-to-date information. Well, what are you waiting for. Go check it out.
Stop by and check out the completly rebuilt, from the ground up, AboutShopLocal.com
You’re invited to attend an exciting and educational webinar “Store Promotion Strategies
for a Digital World.”
Store Promotion Strategies for a Digital World
February 17, 2010 at 2pm EST (11am PST)
register today
The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities.
In this webinar, attendees will learn how to rapidly develop digital promotion strategies that drive store sales, measure their effectiveness and optimize the media mix.
Learn more from our experts about:
- How consumers have shifted their media usage & the opportunities it presents marketers
- Repurposing successful legacy marketing programs for a digital world
- New paradigms to acquire and retain customers for your store
- Best practices in digital marketing for your store
- How to measure the impact of online advertising in lifting retail sales
Vikram Sharma, CEO ShopLocal
Gian Fulgoni, Executive Chairman and Co-Founder comScore
February 17, 2010 at 2pm EST (11am PST)
Webinar registration:
http://tinyurl.com/webinar-promotion-strategies
ShopLocal CEO, Vikram Sharma, was recently featured as part of a CBS Chicago segment about retail holiday sales. A story for all of the holiday shopping procrastinators out there. CBS2 reporter, Dorothy Tucker takes a look at 2009’s holiday shopping season and retailer discounts.
Click here to watch the CBS video.
“Across the board, the deals are not gonna be that strong,” said Vikram Sharma, CEO of Shoplocal.com, a website that features local store ads and analyzes shopping trends.
Sharma says the deals won’t be as deep this year because retailers don’t have as much merchandise to sell.
“Inventories are much tighter because they’ve been able to plan for a leaner shopping season,” Sharma said. “So they’re offering deals, but they’re 20, 30, 40 percent deals.”
Sharma says instead of waiting until a few days before Christmas to promote deep discounts, this year, stores like Sears took a different approach by offering one-day deals.
Tucker’s advice “if you see something… grab it. The chances of it being cheaper on Christmas Eve are slim. In fact, with less stock on the shelves, if you wait, that perfect gift could be gone.”
You can find the full website article (with video) here.
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