PaperBoy Mobile Ads Get Their Moment In The Spotlight Of The Wall Street Journal

What a fun way to start the day.  Having your CEO quoted in the Wall Street Journal talking about your product.  Well, today was that day.

One of the many different types of mobile optimized / ready ad formats that PointRoll has created is called PaperBoy Mobile (which happens to be the idea that the WSJ reported ended up running with).

This newer format (previously talked about in a past blog entry)  is an expandable rich media ad that pulls in localized promotional content and presents these on sale offers in an interactive manner that includes the closest store information to the user, touch to call or map and generate an in-store shopping list.  PaperBoy Mobile ads are able to run within a mobile optimized web site OR native mobile apps such an iPad or iPhone based app.

PointRoll is aggressively launching full support and capabilities for rich media ad serving for the iPad, to compliment its existing iPhone services.

Here is the exact quote from the WSJ article titled “IPad to Launch With Payload of Ads”:

Jason Tafler, chief executive of PointRoll, an ad technology company owned by publisher Gannett, says it is building digital circular ads, typically found in the Sunday newspapers. Based on a user’s location, the ads will feature local offers and let consumer send coupons to their cell phones.