Improvements Across The Board With SmartCircular Grocery Ad Serving

So two big improvements rolled out last week for a number of our SmartCircular Grocery clients that integrate 3rd party display ads in and around their weekly ad sites.

1. For the SuperValu SmartCircular sites that ShopLocal operates, display ads have now been integrated within the HTML / low bandwidth version so as to maximize display ad revenue generation.  In the words of our forefathers, “let no page view go un-monetized”.

• Albertsons
• Jewel-Osco
• Acme Markets
• Shaw’s
• Cub Foods

So a single leaderboard ad unit has been added within the header area of all of the HTML versions of the SuperValu SmartCircular sites.

2. For the Ahold SmartCircular sites that ShopLocal operates, an enhancement was made that finally maximizes the amount of revenue that can be generated via display ads on the site.  The prior issue that this adjustment solves is that all of the page views that occurred within the browse by page modes only got one (1) single ad impression served regardless of the number of page views generated.  This was roughly a 10:1 ratio.  Ten page views generated, one ad served overall.  Now however, this ratio is exactly equal, in that every page view now is getting an ad impression served.  10:10 is where we are.

• Stop & Shop
• Giant Food

By tightening up the integration between the flash page turning component and the publisher ad server, many more ad impressions can be delivered per user session.