Helping Power Product Deals In The Most Unlikely Of Places

Advertisers asking (aka forcing by waving their dollars) publishers to think outside of the banner ad box is nothing new.  Sure its a trend that has continued to pick up steam in the last 18 months where is seems like any large ad buy from a publisher includes something custom and unique.  Everyone does after all want to be special.  And large advertsiers feel that differentation pressure more than anyone.

So when you great friends over at About.com contacted the team here at ShopLocal a few months ago to help create an embeddable iFrame widget that would display T-Mobile phones, it seemed like a great opportunity to leverage

What we came up with was this T-Mobile storefront, specifically the phone finder module that is in the middle of the page.  It’s a clever little Adobe Flex/Flash powered widget that allows users to browse all of various phones that T-Mobile currently sells.  It was then seamlessly inserted into an overall page within About.com that has a bunch of other T-Mobile content on it.  About.com did a great job of helping create a rich branded environment that has some utility and promotes the actual products that the advertiser (T-Mobile) is trying to sell to consumers.

Within the T-Mobile storefront, the phone finder / selector area in the middle left of the page is a ShopLocal powered iFrame app that pushes dynamic real time data into this embeddable widget.