Webinar: Store Promotion Strategies for a Digital World

Wed Feb 03, 2010 0 Comments

You’re invited to attend an exciting and educational webinar “Store Promotion Strategies
for a Digital World.”

Store Promotion Strategies for a Digital World

February 17, 2010 at 2pm EST (11am PST)

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities.

In this webinar, attendees will learn how to rapidly develop digital promotion strategies that drive store sales, measure their effectiveness and optimize the media mix.

Learn more from our experts about:

How consumers have shifted their media usage & the opportunities it presents marketers
Repurposing successful legacy marketing programs for a digital world
New paradigms to acquire and retain customers for your store
Best practices in digital marketing for your store
How to measure the impact of online advertising in lifting retail sales