SmartCircular 2.0 Gets An Upgrade

Within ShopLocal’s SmartCircular suite of solutions, there are two main options that retail advertisers pick from.  A more simple SmartCircular 2.0 site or a more engaging and feature rich SmartCircular 4.1 site.

Coming soon to clients that are currently using the SmartCircular 2.0 solution for their weekly ads is a entirely rebuilt from the ground up animated page turning component. With this new Adobe Flex/Flash based animated circular page turning component (that internally here at ShopLocal is called the hybrid movie), the following are some of the key benefits that this new release delivers on (in no particular order):

1. Deep integration into ShopLocal’s publisher ad server (DFP) so that those retailers that choose to deploy display ads around the content within their circular site, every possible page view generated by users can now have a banner ad served, thereby maximizing revenue generation
2. Much improved web analytic integration and event queuing/firing mechanisms which will have higher accuracy in some fringe use cases
3. New smart page slider bar with visual look ahead and progress bar meter.  Also this page slider bar dynamically appears below really long circular pages to help with vertical page scroll usability issues
4. Re-worked back end data integration so that the robust SDAPI is now powering the animated page turning experience
5. Rollover impression tracking is enabled automatically and will aide wisdom of the crowds accuracy rates
6. Reduced ongoing maintenance costs for both ShopLocal and the retailer
7. Quicker time to market for any new features that either ShopLocal or the retailer wants to deploy

For a look at one of first clients to have this deployed to, check out Big 5 Sporting Goods SmartCircular 2.0 site

Here is the front cover of a circular being displayed within the updated animated page turning component. Notice the enhanced UI of the page turning component and the addition of a page slider bar.

Here is a spread or two page view with the page slider visual look ahead feature engaged. This will allow users to get a better idea of what is contained within an specific page without first having to actual turn there.