ShopLocal Blog

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ShopLocal will be leading a round table discussion at the 2010 Retail Innovation and Marketing Conference. We’ll be teaching ways that marketers can make their store promotion initiatives social.

OK.  I have always been a bit of a skeptic over the importance of a shopping list. One of my mine primary rational has been the historically poor usage of lists by online circular users.  However in the last 3 months, my perspective has changed dramatically, mainly by the below IRI study in which circulars [...]

Here a fresh little stat from our friends over at About.com that speaks to the continued changes that are happening in consumer behavior as a result of the core re-wiring that many shoppers have gone through as part of the economic downturn.

Thank you to the over 170 folks that attended the joint comScore and ShopLocal webinar this week (2/17/10).  I hope everyone found it valuable and full of fresh insights.  As always, if anyone has any additional questions or comments that they would like answered, please feel free to contact the team here at ShopLocal by [...]

Within ShopLocal’s SmartCircular suite of solutions, there are two main options that retail advertisers pick from.  A more simple SmartCircular 2.0 site or a more engaging and feature rich SmartCircular 4.1 site. Coming soon to clients that are currently using the SmartCircular 2.0 solution for their weekly ads is a entirely rebuilt from the ground [...]

We’re excited to announce that ShopLocal has become more aligned with PointRoll, as PointRoll’s retail division. ShopLocal will continue to provide you with the superb level of service, creativity and innovative thinking that you’ve come to expect.

Over at Zip2Save, a recently launched local deal finding site, the early signs of a partnership between LocalPoint Media and Suburban Newspapers of America (Zip2Save’s two parent companies that jointly control it) and ShopLocal are now visible. Currently the Target weekly ad that ShopLocal provides services for is being pulled into Zip2Save’s site via ShopLocal’s [...]

You’re invited to attend an exciting and educational webinar “Store Promotion Strategies
for a Digital World.” February 17, 2010 at 2pm EST (11am PST)