Security services firm ZScaler has recently released its report “State of the Web – A View from the End User’s Perspective.” The Zscaler report covers the fourth quarter of 2009, which as we all know is when most retail purchases are made. According to Zscaler, as a security services company they are in a unique position to observe millions of internet users across the globe.
Looking at the top 10 shopping sites, ShopLocal.com was the second most popular shopping website next to Amazon.com! Not surprising, Amazon.com being a large online retailer claimed 3.63% of the total retail traffic. In a close second is ShopLocal.com with 2.90% of the total retail traffic.
Looking at the numbers observed by Zscaler, it’s no wonder that ShopLocal.com recently won two Website of the Year awards for Best Price Comparison Website and Most Popular Shopping Site.
They say actions speak louder than words and shoppers have spoken — they prefer to shop online using ShopLocal.com.
Download the free report from Zscaler here.
If you’re looking for additional information, Sebastian Rupley has more info about the report on GigaOM.
ShopLocal will be leading a round table discussion at the 2010 Retail Innovation and Marketing Conference. We’ll be teaching ways that marketers can make their store promotion initiatives social.
March 3rd, 11:30am – 12:45pm
Table #2
ShopLocal at the Innovation Zone
Over 350 million people in the world are members of Facebook, with more than 50% of people returning daily. Instead of constantly trying to pull and push shoppers to your retailer.com site, smart marketers are meeting people right where they are – within Facebook. From Facebook Fan pages, to Facebook Connect, ads and apps, the options and tools are final there to support some very social and robust retail experiences.
The 2010 Retail Innovation and Marketing Conference is presented by the National Retail Federation.
March 2-4, 2010
Westin St. Francis
San Francisco, CA
For more information about the conference click here.
OK. I have always been a bit of a skeptic over the importance of a shopping list. One of my mine primary rational has been the historically poor usage of lists by online circular users. However in the last 3 months, my perspective has changed dramatically, mainly by the below IRI study in which circulars are the #1 driver or input for consumers to make shopping lists.
This leads me to a conclusion that shopping lists are still a key tool to shoppers, however my current hypothesis is that online shopping lists (eg the tool or site feature) are just:
- Too hard to use
- Hidden or poorly visible
- Not well understood or the value prop to the user is poorly messaged
- Fear of not being to take the data contained within the list with them (lack of portability)
So the ideal grocery "planning" or "deal" site would include circulars+recipes+browse by category+coupons and ALL of this content would flow and drive into the user's shopping list.
With the competition to online lists being the traditional paper list / sticky note, its very clear that for online shopping list to be heavily used by shoppers, they will need to become nearly as easy, well understand and portable. Until then, I don’t suspect list usage online will jump. However this is exactly the challenge that ShopLocal has taken on and will continue to focus on, especially in the grocery space.
Circulars + Recipes + Coupons + Category Content = A Killer Grocery App In Which All Content Is Collected, Shared And Used Within A Shopping List
Not surprising that during this peak shopping period that the circular is a key influential source. However it is somewhat shocking that the the shoppers "list" has so much sway of store purchases.
Here a fresh little stat from our friends over at About.com that speaks to the continued changes that are happening in consumer behavior as a result of the core re-wiring that many shoppers have gone through as part of the economic downturn.
Being in the business of "selling" against this ROBO shopping behavior value proposition, having a 30% increase is awesome news for anyone that has "bought" into this consumer behavior.
Thank you to the over 170 folks that attended the joint comScore and ShopLocal webinar this week (2/17/10). I hope everyone found it valuable and full of fresh insights. As always, if anyone has any additional questions or comments that they would like answered, please feel free to contact the team here at ShopLocal by sending an email to sales@shoplocal.com or by leaving a comment below. Someone will reply in a timely manner, I promise.
If you missed this live event, no worries. The whole webinar can be replayed here OnDemand as well as the presentation that was used can be downloaded here (as a PDF).
Click to view the webinar replay
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