Helping Power The Weekly Ad Area Of The Home Depot's New iPhone App

The Home Depot recently joined the ranks of other top retailers to launch their own branded iPhone app.  It’s a version 1 type release, but from what I know there is a lot planned in the future to really rev up this app.  However within this initial version, the THD localized weekly ad content is included (and powered via the ShopLocal SmartDelivery API).  The notable feature here is how the weekly ad content is connected to a “list” concept.  This creates a useful digital – to – real world shopping tool that users can take advantage of to help capture and plan upcoming in-store shopping visits.

This is the app's start up splash screen

This is the main default landing screen

Once a user selects the "Shop" tab, this is what the user sees next

If a user selects "Weekly Ad", this is the next screen that appears with a list of current categories

Once a specific weekly ad category is selected, a results set is returned of on sale products

Once a specific product is selected, an item detail screen appears with two calls action - add to a wish list OR add to a shopping list