Some Benchmark Success Metrics To Use As Guides For A SmartCircular 4.0 Site Upgrade
Posted on 14 January 2010 by Patrick FlanaganNo Comments
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Loading ...A classic question that retailers often ask ShopLocal employees recently re-surfaced. “What’s the value to upgrading to ShopLocal’s latest and greatest circular platform (called SmartCircular 4.1)?”
The answer is simple. Across the board lifts on nearly every success metric such as on average page views went up 15% and 45% increase in the direct interaction of shoppers with the content.
For four (4) recent real retailers (their names have been removed to protect their identity, but are super big name retailers that everyone would recognize) that have choose to make this upgrade, here are the actual percentage % lifts that this site upgrade delivered:
Click the image to view the full size version of the table.
NOTE: User interest equates to detail views + adds to shopping lists + buy online clicks
For each retailer, here are the most noteworthy results that shown in the above table:
- Retailer A: Helping get their shoppers to go deeper with specific products and view an item detail page (+459%) and overall getting those same shoppers to be more engaged with the advertising content overall (+39%)
- Retailer B: Making the in-store printable shopping list a more useful and easy-to-use pre-shopping tool (+206%) and overall getting those same shoppers to be more engaged with the advertising content overall (+68%)
- Retailer C: Providing a better way for their shoppers to browse the weekly ad in circular page modes (+17%) and bringing to the center and increasing the usage of the most powerful ROBO shopper indicator of intent – the shopping list (+33%)
- Retailer D: Getting their users to stay and engage with more of the overall weekly ad site (+80%) and bringing to the center and increasing the usage of the most powerful ROBO shopper indicator of intent – the shopping list (+38%)
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