ReachEverywhere’s Shopper iPhone App Now Includes All Of The Weekly Ad Deals
Posted on 13 January 2010 by Patrick FlanaganNo Comments
(5.00 out of 5)
Loading ...Shopper, the top selling iPhone shopping assistant from ReachEverywhere, has launched a successful integration of all of the localized on-sale content (e.g., retailer circular data) that ShopLocal has to offer. At its core, the Shopper iPhone app is a shopping list management tool – and ReachEverywhere has incorporated ShopLocal’s local circular content across the retailer’s consumer know and trust to aid the app users in their decision making process in a seamless user interface.
Here is a snippet of the release notes that detail the ShopLocal content integration:
“Shopper is now integrated with the weekly flyers from Target, K Mart, Meijer, Babies R Us, Walgreens, Home Depot, and literally over 100 of your favorite stores (see What’s new for a complete list of stores available). You keep your shopping lists as you always have, and Shopper shows you the relevant specials from stores around you. No more flipping thru stacks of flyers on Sunday morning – saving you time and money!”
And here is what the trade publication the Progressive Grocer had to say about the app with the addition of weekly ad specials:
“Our research indicates busy consumers want to quickly pull relevant money-saving specials on what they intend to purchase rather than sift through catalogs of unrelated products from the newspaper and mail every week,” said Sean Flynn, CEO of ReachEverywhere. “This is just another step in our mission to help save shoppers time and money, and we have more coming soon.”
This is the company that is behind the 'Shopper' app
In addition to the ShopLocal circular content, the app has Guiding Stars Nutritional information on select products, allows real-time list syncing between users (send your significant other to the store with an always updated list!), coordinates multiple store lists, and keeps a running total of the amount you intend to spend.
To ensure the circular content’s relevance, the Shopper app uses the existing shopping list items as search terms to query the Shoplocal Cross-Retailer API (SCRAPI) – only returning retailer specials that are targeted to the purchase intent of today’s store visit. It’s another great example of what a creative partner can come up with using ShopLocal content.
If you have $0.99 cents to spare, its a great ap that is worthwhile to check out. Hey, you may even end up using it to help buy your groceries.
ReachEverywhere’s insight that people already have their shopping lists built before searching for weekly specials is unique. In fact, one could envision the Shopper app becoming a sort of search engine for in-store deals on the iPhone, which would create a lead generation machine for brands and retailers. For instance, if the Diaper category is a destination and basket size driver for a store- they could ensure Shopper users who intend to purchase Diapers see their circular sourced, in-store specials by sponsoring that category in the app.
The app is firmly centered around the concept of a shopping list
ShopLocal weeekly ad data shows up in all sorts of places within this app, usually under the title of "My Flyers+"
With the inclusion of the weekly ad deals across retailers, ReachEverywhere was able to increase their rankings within the iTunes app store Lifestyles category to the #7 most popular paid app, an increase of over 10 spots at the time of the release of the version of the app that contained the ShopLocal content (since then, they have fallen to #35 currently).
Related posts:
- ShopLocal Launches It’s First iPhone Application For The Kohl’s Weekly Ad The wait is over. The Kohl’s Weekly Ad & Store...
- How Retailers Are Making Use Of Native iPhone Applications The market has spoken. Getting a branded iPhone application live...
- Target Upgrades Their iPhone App To Include A Healthy Dose Of The Weekly Ad Target in it’s latest version (3.0) of their free iPhone...
- The Meijer Mealbox Widget Is Now An iPhone Optimized Web Site In an attempt to broaden the reach of the Meijer...
- Kohl’s Releases A New Version Of Their Weekly Ad iPhone App Receiving customer feedback is such a blessing. When real users...
