Meijer Adds Loads Of New Store Based Specials To Weekly Ad Site
Posted on 7 January 2010 by Patrick FlanaganNo Comments
(4.00 out of 5)
Loading ...Meijer is pushing the envelope again (Wal-Mart watch out). Instead of being content to only show it’s online visitors the 300 or so circular advertised sale items, they are now exposing nearly every price markdown (both permanent and temporary) within their online weekly ad site. This equates to for the store I am looking at currently an additional 5,045 items. Wow. That’s a serious shot of sale content for shoppers.
This additional sale content is completely store centric (so single store level versioning) and gets refreshed on a daily basis. All of this content is currently only available by either keyword search or browse by categories. The presentation of this content is not ideal, but has continued to steadily improve over the last month on a regular basis. The biggest three issues that the teams at both companies continue to work through are missing images, no browse by brand inclusion and how to adjust the site navigation and browse tools to better help users sift through this large chunk of content.
However even with these short term improvement areas, this IS the future of internet distributed, store based promotions. Let me say it another way. Meijer is thinking long term when there may not be a weekly circular. They are looking to change the game of not being print circular reliant as the only advertising vehicle that can promote what is on sale at a local store. Or at very least, this approach breaks a few major issues of being tied to print only promotions such as:
- Being able to make price changes at any time
- Being able to add or remove promoted items based upon local store inventory changes
- Being able to promote a much deeper and wider set of products than the typical 24 page, 200 item weekly ad contains
- Being able to update any part of a specific deal at any point in time
All of the content that appears with the "price drop" image are the non-circular sourced items.
Related posts:
- The Meijer Mealbox Widget Is Now An iPhone Optimized Web Site In an attempt to broaden the reach of the...
- Fun & Interactive Way Of Engaging Online Weekly Ad Visitors Within the Meijer SmartCircular site, the Meijer marketing team...
- Meijer Goes Live With True Full Screen Circular Browsing Meijer yesterday unleashed a real great addition to their...
- Using A SmartStrip Can Help Promote The “Best Of” Weekly Ad Items To Site Visitors Not all sale offers are created equally. Out of...
- Sharing Is Caring. How To Enable Weekly Ad Users To Spread & Re-Post Ad Specials Sharing is caring. Or so the saying goes. This...
