Kohl’s Releases A New Version Of Their Weekly Ad iPhone App
Posted on 5 January 2010 by Patrick FlanaganNo Comments
Receiving customer feedback is such a blessing. When real users take the time to tell you what needs to be improved, it really helps make the best product possible. Within the iTunes App Store, this is exactly what happens every day for the over 100,000 live iPhone apps.
Specifically for the Kohl’s Weekly Ad & Store Finder app, the 11 comments and 417 ratings (3 star average and trending upwards) that users have left have directly impacted the app. For example, users early on where getting confused on how to select a specific weekly ad and then how to browse through all the pages. The team took that feedback and added back and next buttons to address this usability issue.
Within the main screen, easy to use previous and next buttons have been added as well as paging info and helpful on screen tip.
Within the browse by brands and department tabs, a keyword search box and a handy jump-to a specific letter has been added.
Version 1.02 is now live and contains the following enhancements:
- Search for on sale offers by keyword(s) within the brand and category screens
- Jump to a specific brand or category value within a newly added, A – through – Z right hand short cut element to reduce screen scrolling, especially through the longer list of brand names that are on sale currently
- Fixed a bug that caused the user’s current location not to be stored and used to find nearby store Kohl’s locations
- Resolved a pesky bug within browse by brand that was keeping all results from appearing
- Enhanced the way users can browse through all available promotion front covers by adding previous and next buttons
- Enhanced the way users can browse through all the pages that make up a specific promotion by adding previous and next buttons
- Inserted some useful on screen tips that prompt users to double tap a specific promotion front cover to the view the rest of the pages of that ad
- Added support to double-tap to zoom back out to a normal level of zoom from a promotion page image that had been previously zoomed in to (by multi-touch pinching)
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