ShopLocal Blog

So a few weeks ago within ShopLocal.com, a key switch was made to the method that most users of the site browse the weekly ads.  The traditional HTML powered weekly ad experience was replaced with a CircularCentral powered experience.  Whenever a drastic change is made to a core feature of a web site, there is [...]

Starting today, the ShopLocal team is proud to announce a much improved way of supporting our partners and retailers that use one or more of ShopLocal’s active APIs.  Instead of sending members of our development community overwhelming 100+ pages of technical API documentation, the team will now be granting access to an online Wiki style [...]

Constant improvement is a mantra here at ShopLocal. To that end, the team knew there was room for improvement in our popularity ranking algorithm that we call “Wisdom of the Crowds” (WoC). The current system for determining product popularity only counted those products that a shopper specifically clicked on.  There are a number of product [...]

So here is a very interesting data point, from one recent Pointroll campaign that had part of the ad impressions benefiting from Yahoo! BT data and the other part of the impressions did not include any BT data. BT enabled Pointroll ads had a 41% overall higher interaction rate than non-BT enabled Pointroll ads. Same [...]

Meeting shoppers right where they are.  This principle is at the core of ShopLocal’s latest product innovation – the Weekly Ad Facebook App. Instead of always trying to push and pull user to a specific destination site (e.g., retailer.com), smart retailer today are building out rich and inviting socially enabled experiences within the areas of [...]

A classic question that retailers often ask ShopLocal employees recently re-surfaced.  “What’s the value to upgrading to ShopLocal’s latest and greatest circular platform (called SmartCircular 4.1)?” The answer is simple.  Across the board lifts on nearly every success metric such as on average page views went up 15% and 45% increase in the direct interaction [...]

Shopper, the top selling iPhone shopping assistant from ReachEverywhere, has launched a successful integration of all of the localized on-sale content (e.g., retailer circular data) that ShopLocal has to offer.  At its core, the Shopper iPhone app is a shopping list management tool – and ReachEverywhere has incorporated ShopLocal’s local circular content across the retailer’s [...]

Spreezio, the “priceline of local shopping”, has recently launched a great beta site in which all of the local deal and sale content is being sourced directly from ShopLocal via our latest API – SCRAPI.  Spreezio calls this location-based personalized shopping.  What I call it is a strong, unique and focused  vision that really drives [...]

The much overdue and heavily request multi-retailer API (the team calls it the ShopLocal Cross Retailer API or SCRAPI for short) is finally complete and live.  Application development partners Spreezio and ReachEverywhere (more to come on what both of these firms are up to) played a key role in shaping and being alpha and beta [...]

The Home Depot recently joined the ranks of other top retailers to launch their own branded iPhone app.  It’s a version 1 type release, but from what I know there is a lot planned in the future to really rev up this app.  However within this initial version, the THD localized weekly ad content is [...]