ShopLocal CEO, Vikram Sharma, was recently featured as part of a CBS Chicago segment about retail holiday sales. A story for all of the holiday shopping procrastinators out there. CBS2 reporter, Dorothy Tucker takes a look at 2009’s holiday shopping season and retailer discounts.

Click here to watch the CBS video.

“Across the board, the deals are not gonna be that strong,” said Vikram Sharma, CEO of Shoplocal.com, a website that features local store ads and analyzes shopping trends.

Sharma says the deals won’t be as deep this year because retailers don’t have as much merchandise to sell.

“Inventories are much tighter because they’ve been able to plan for a leaner shopping season,” Sharma said. “So they’re offering deals, but they’re 20, 30, 40 percent deals.”

Sharma says instead of waiting until a few days before Christmas to promote deep discounts, this year, stores like Sears took a different approach by offering one-day deals.

Tucker’s advice “if you see something… grab it. The chances of it being cheaper on Christmas Eve are slim. In fact, with less stock on the shelves, if you wait, that perfect gift could be gone.”

You can find the full website article (with video) here.

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