ShopLocal CEO, Vikram Sharma, was recently featured as part of a CBS Chicago segment about retail holiday sales. A story for all of the holiday shopping procrastinators out there. CBS2 reporter, Dorothy Tucker takes a look at 2009’s holiday shopping season and retailer discounts.
Click here to watch the CBS video.
“Across the board, the deals are not gonna be that strong,” said Vikram Sharma, CEO of Shoplocal.com, a website that features local store ads and analyzes shopping trends.
Sharma says the deals won’t be as deep this year because retailers don’t have as much merchandise to sell.
“Inventories are much tighter because they’ve been able to plan for a leaner shopping season,” Sharma said. “So they’re offering deals, but they’re 20, 30, 40 percent deals.”
Sharma says instead of waiting until a few days before Christmas to promote deep discounts, this year, stores like Sears took a different approach by offering one-day deals.
Tucker’s advice “if you see something… grab it. The chances of it being cheaper on Christmas Eve are slim. In fact, with less stock on the shelves, if you wait, that perfect gift could be gone.”
You can find the full website article (with video) here.
SHOPLOCAL.COM WINS TWO WEBSITE OF THE YEAR AWARDS: BEST AND MOST POPULAR SHOPPING COMPARISON SITE
Chicago, IL (December 21, 2009) — ShopLocal™, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leader in multi-channel marketing services, has won two Website of the Year awards for its shopping and price comparison website, ShopLocal.com.
The Website of the Year awards (http://www.websiteoftheyear.us) have been organized by global online market research company MetrixLab since 2004, and they are the largest annual people’s choice website honors. Winners in other categories included Facebook, YouTube, PayPal and MapQuest.
ShopLocal.com provides consumers with fresh weekly store deals from the nation’s largest retailers including Target, Best Buy, Home Depot, CVS and Sears.The website beat out a number of major competitors to win in the shopping comparison website category. ShopLocal.com took home both the Best Website of the Year – provided to the website with the highest average score on content, user experience and design – and Most Popular Website, given to the website with the highest number of votes.
“We’re honored to be the people’s choice,” says ShopLocal CEO Vikram Sharma. “Now more than ever shoppers are using the web to search for deals, and we’re delighted that they find great value at ShopLocal.com.”
About ShopLocal
ShopLocal (www.AboutShopLocal.com), leader in multi-channel marketing services, offers a complete suite of innovative digital solutions that connect advertisers and consumers – online and in-store. ShopLocal’s industry-leading SmartProduct business solutions (SmartCircular, SmartCatalog and SmartDelivery) enable more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers through online circulars, display advertising, search, social media, digital out of home and mobile. ShopLocal is the retail division of PointRoll, a wholly owned subsidiary of Gannett Company.
About MetrixLab
MetrixLab is a global Online Market Research company that specializes in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. Over the past nine years MetrixLab has grown to be one of Europe’s leading online market research companies with offices in Rotterdam, London, Paris, Hamburg and Madrid.
The ShopLocal Retail Index was up 23 percent for the month of November compared to the same period last year. The Index registered at 764 (benchmarked at 100 for January 2006), setting an all-time record.
Retailers generated this strong growth by launching their holiday promotions earlier in November, offering 16% more deals than last year in their online circulars during the first 23 days of November, and accurately predicting consumers’ desire to plan their holiday shopping early. Even though 50% of holiday shoppers plan to spend less this year than last, retailers were able to generate a 0.9% increase in sales on Black Friday and Saturday. As shoppers look more and more to the web for information to guide them in planning their in-store shopping – Google reports a 20% increase in searches for Black Friday and a 50% increase in searches for Black Friday ads – retailers are using the online circulars to reach more shoppers and reach them earlier.
November 2009 ShopLocal Index highlights include:
- The ShopLocal Index is up 23 percent in November year-over-year, with 1,029 million page views (adjusted), versus 863 million last year. This marks the first time that ShopLocal has served more than 1 billion page views in a single month.
- The Other (Specialty) segment led the way with 85 percent growth, followed closely by the Home & Garden segment with 78 percent growth, and by the Consumer Electronics & Office Supplies segment with 60 percent growth.
- The Department Stores and Mass Merchandiser segment showed the least growth, unchanged from a year ago.
- Consumer page views per visit on a per retailer basis averaged 14.4 for the month of November, up 7% from a year ago.
The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. Updated monthly, the Index is based on the online activity of more than 25 million monthly consumer visits to in-store local promotions that are presented on the sites of more than 50 major U.S. retailers, including JCPenney, Target, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. The retailers’ online circular sites are powered by ShopLocal’s SmartCircular technology.
Thanks to Getting Finances Done for writing a nice blog article about one of the best price comparison websites (if we do say so ourselves), www.ShopLocal.com.
Getting Finances Done says that they use ShopLocal.com to browse through the actual circulars page by page or search by item. “I use ShopLocal very frequently for items that I don’t want to pay shipping on or that I want right away. I will also buy locally vs online when I want the option of returning the item to the store if I have problems or aren’t satisfied,” says the author.
They also created a basic video with audio commentary explaining how they use ShopLocal.com. Thanks again to Getting Finances Done for the post about ShopLocal.com.
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