ShopLocal Index Shows Strong Shopper Response to 16% Increase in Retailer Offers In October 2009
Posted on 24 November 2009 by Vikram SharmaNo Comments
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Loading ...The ShopLocal Retail Index was up 37 percent for the month of October compared to the same period last year. The Index registered at 290 (benchmarked at 100 for January 2006), the second highest reading ever for a non-holiday month.
As the run-up to the holidays begins, consumers remain wary, with lower spending plans for 2009 than 2008. They plan to save money via online comparison shopping (70%, compared to 38% last year), and by starting their holiday shopping in October (22%) or even earlier (another 30%). Savvy retailers took advantage of these trends by offering more deals than ever in October – ShopLocal’s data showed a 16% increase in offers per retailer in October 2009 compared to October 2008 – and showcasing them in their online and print circulars.
October 2009 ShopLocal Index highlights include:
- The ShopLocal Index is up 37 percent in October year-over-year, with 382 million page views (adjusted), versus 295 million last year.
- The Other (Specialty) segment led the way with 79 percent growth, followed by the Home & Garden segment with 53 percent growth. The remaining segments all showed 20-30 percent growth.
- Consumer page views per visit on a per retailer basis averaged 13.1 for the month of October, up 5% from a year ago.
The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. Updated monthly, the Index is based on the online activity of more than 25 million monthly consumer visits to in-store local promotions that are presented on the sites of more than 50 major U.S. retailers, including JCPenney, Target, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. The retailers’ online circular sites are powered by ShopLocal’s SmartCircular technology.
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