Yahoo! Homepage Team Promotes The Target Weekly Ad Widget Within My Favorites Apps Gallery

Thu Oct 01, 2009 0 Comments

You have to love free promotion, especially when it involves the #1 most visited web page on the planet. Yahoo! recently hand selected the Target Weekly Ad MyYahoo! homepage application to be featured as one of the apps available on user’s Yahoo! homepages. This placement can’t be purchased by an advertiser as an app must be chosen by the Yahoo! Homepage team to be featured within the Yahoo! homepage, and Target won the lottery on this one. It’s great to see this app up there with the likes of the Wall Street Journal, BBC, Mint.com, eBay, Wired.com and WebMD whom all also have Homepage enabled apps.

From the Yahoo.com homepage, if a user clicks on the "+ADD" within the left hand navigation area called "My Favorites", a user is presented a pre-screened list of allowable apps that can be added to one's Yahoo! homepage.

If a user chooses to add the Target Weekly Ad App, it will then appear within the "My Favorites" left hand nav section in an unexpanded state.

If a user chooses to interact with the Target Weekly Ad App, the entire app expands over the main body of content and the user can browse all of the weekly ad steals and deals right there within their personalized Yahoo! homepage.

Target is also helping to promote both the MyYahoo! (and now Yahoo! Homepage) and iGoogle widgets by including them within the header area of their dedicated Weekly Ad email alert. It's a nice integrated tie-in to cross-promote the various ways the Target Weekly Ad is available for viewing online.