Why Digital Advertising Is The Place To Be For Future Growth

Within an new eMarketer report that looks at a Myers Publishing forecast on US advertising, the Internet is on pace to be the top media channel for advertising spend by 2011. This is why being in the digital advertising space is the right place to be.  However for my friends in TV, if one was to aggregate the various sub-forms such as broadcast, national and local spots and cable, they still win in this rollout view.  The only thing everyone on the digital side continues to talk about and yearn for is the shift of dollars to online to happen at a faster pace than currently foretasted below.

Besides TV

There really is a shift in dollars underway and continuing in the coming years between more traditional channels and digital.

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One Response to “Why Digital Advertising Is The Place To Be For Future Growth”

  1. I added your blog to bookmarks. And i’ll read your articles more often!