Search Engine Optimization (SEM) Of A SmartCircular Site

A few days ago,the ShopLocal team relaunched a large multichannel retailer’s HTML version of their SmartCircular site to include a number of specific search engine optimization (SEO) enhancements.  The goal of course was to get as much free organic search traffic to this site by making it as attractive as possible to the search bots that crawl through the site’s content and links.  The specific initial steps taken included the below with more specific tunings planned in the coming weeks as the performance metrics will help guide what additional SEO improvements need to be made:

By creating a weekly ad site environment that is built for search engine bots, the early returns have been extremely positive in regards to # of pages indexed, to the rankings of the SmartCircular site for specific, high value keywords to # of site visitors that the engines are now sending to the SmartCircular site.

• Dynamic Meta Tags
  • Keywords – Example: GPS Navigation deals, sales, specials, promotions
  • Description – Example: Find weekly deals, sales, specials and promotions for GPS Navigation at RadioShack
• Dynamic Page Titles & Breadcrumb Trail - Example:  GPS Navigation Deals, Sales, Specials, Promotions – RadioShack
• Descriptive Landing Page Copy – Example: The RadioShack Weekly Ad Site allows consumers to see the current items on sale now at your local RadioShack Store Location. You can see all the hottest electronics in Television, Video, Computers, Cameras, Games and Appliances. The Weekly Ad site also allows you to browse your localized ad, promotion, catalog and guide online.
• Dynamic Image ALT Tags - Example: TomTom™ GO 730 GPS