How Ecast & ShopLocal Are Bringing New Life To The Point Of Purchase

Retail Customer Experience offered some nice coverage of the Ecast partnership that was unvieled at the In-Store Marketing Expo that allows a retailer’s online weekly ad to appear within the powerful Ecast touch screen in-store device.

Ecast is ShopLocal's newest distribution partner for SmartCircular content

Ecast used the show to announce a new partnership with ShopLocal, which allows the company to bring hyper-customized local content to in-store touchscreens, as well as to mobile phones. The application allows users to browse a virtual edition of a store circular on a giant screen, which contains real-time product availability and pricing information. A few quick touches of the screen add products to a customized shopping list; a few more touches send that list to a mobile phone.

“It’s a way of bridging the gap between the online world and the offline world, and bringing all that information that’s available on the Web,” said vice president Bob Cooney.