Gannett Digital Begins Rollout Of New Local Deals Page Across Newspaper.com Sites

Thu Oct 22, 2009 0 Comments

All things deals, sales and coupons are red hot and the smart folks over at Gannett Digital has been listening to this ever growing consumer demand. So a combined team from ShopLocal, Planet Discover and Gannett Digital has been working together over the last few months to create a streamlined and consolidated “deals” experience for nearly all of the local newspaper.com sites that Gannett operates.

The result of this effort is visible at deals.desmoinesregister.com which does a great job of bringing together many different types of deals all under one unified site. From a user’s point for view, this is absolutely the right move, as it consolidates local deal content that was previously fragmented all across the newspaper.com site and wraps it up in a searchable and browseable manner.

The types of content that are available in these deals sites to shoppers include:

Weekly Ads / Circulars – These are the essentially the local market specific Sunday newspaper inserts / FSIs for the national-local retailers that consumers know and trust (which is powered by ShopLocal and the CircularCentral product)
Local Stores & Services – These are local directory type ads
Local Coupons – These are printable coupons from individual stores within the local market
Grocery & Consumer Package Goods (CPG) Manufacture Coupons – These are sourced from Coupons.com and there is a good chunk coupon content that can be both printed and emailed to a friend

The Des Moines Register just launched the first of many new local deals sites. This is the main entry page of the deal site. All of the dynamic, localized data that appears in the "Sunday deals all week long" section comes from ShopLocal's SmartDelivery API including the three most popular circular front cover images for that market.

From the 'Weekly Deals' link in the top menu bar, a user is taken into the familiar CircularCentral flash based user interface that allows a shopper to browse all of the newspaper ads online in one easy to use location.