ShopLocal Index Shows That Shopper Interest in Circulars Continued To Grow In September 2009
Posted on 22 October 2009 by Vikram SharmaNo Comments
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Loading ...The ShopLocal Retail Index was up 29 percent for the month of September compared to the same period last year. The Index registered at 242 (benchmarked at 100 for January 2006).
With a background of positive news on inflation and consumer sentiment, consumers are starting to show some willingness to open their purse strings. Retail sales growth in September reflected this, showing a year-over-year increase for the first time in 13 months. But with real income dropping, consumers continue to search for bargains: over 25% of consumers now say that they only buy clothing on sale, up more than 5 points from a year ago. With Internet usage continuing to grow, consumers are increasingly heading to the online circulars to find the sales that they value so highly.
September 2009 ShopLocal Index highlights include:
- The ShopLocal Index is up 29 percent in September year-over-year, with 316 million page views (adjusted), versus 261 million last year.
- The Home & Garden segment led the way with 54 percent growth, followed by the Department Stores and Mass Merchant segment with 45 percent growth. Most other segments showed 20-30 percent growth.
- The Consumer Electronics, Computers and Office Supplies segment showed the least growth, up 11 percent from a year ago.
- Consumer page views per visit on a per retailer basis averaged 12.1 for the month of September, down 1% from a year ago.
The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. Updated monthly, the Index is based on the online activity of more than 25 million monthly consumer visits to in-store local promotions that are presented on the sites of more than 50 major U.S. retailers, including JCPenney, Target, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. The retailers’ online circular sites are powered by ShopLocal’s SmartCircular technology.
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