How A Rich Online Weekly Ad Ecosystem Is Good For ShopLocal And Retailers

Wed Sep 09, 2009 1 Comment

Aggregated sites are helpful tools for consumers trying to get a wide selection and broad coverage.  Over the last few years, a number of weekly ad / circular / newspaper ad focused aggregator sites have sprung up.  Some retailer’s online weekly ads are starting to see low single digit percent traffic coming from these sources.  Not bad, given a small % of a really large number is still a decent chunk of free organic traffic.

This really is a win-win-win situation for all parties.  These aggregator sites make a tiny bit of revenue via online display ads & Google AdSense, ShopLocal gets good inbound links (great for page rank and SEO) and the retailer gets targeted free inbound traffic to their weekly ad site.

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There are a growing number of weekly ad aggregator sites as nearly all retailers that do newspaper circular advertising are now publishing their weekly ads online within their .com site

  • SundaySaver.com (by far the strongest in nearly every search engine’s organic rankings which links to 187 weekly ad sites, many of which are ShopLocal operated)
  • Spoofee.com (links to 49 weekly ad sites, most of which are ShopLocal operated)
  • ShopLocal.com (aggregation of all the retail circulars content that ShopLocal creates)
  • WeeklyAdCirculars.com (links to 207 weekly ad sites, many of which are ShopLocal operated)
  • DealsPl.us (links to 34 weekly ad sites, most of which are ShopLocal operated)
  • Deals2Buy.com (links to 54 weekly ad sites, most of which are ShopLocal operated)
  • AdFinderTV.com (appears to only be for Southern California as it is run by an CBS affiliate)
  • Flyerland.ca (only features Canadian retailer flyers which a number of which are ShopLocal operated)
  • GrocerySavings.ca (only features Canadian retailer flyers which a few are ShopLocal operated)
  • SacBee.com (only features retailers within the Sacremento, CA area)
  • Zip2Save.com (US version of Flyerland that features a limited number of circulars so the content is on the lite side currently)
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One Response to “How A Rich Online Weekly Ad Ecosystem Is Good For ShopLocal And Retailers”

  1. Steve Zussino Reply Sat Mar 13, 2010 at 10:04 am

    I have a website, http://www.groceryalerts.ca (shows new specials at grocery stores). It summarizes the latest flyers each week and post top deals from the major grocery stores . The entire website is free and we even have printable coupons organized by categories (Baby, Beauty, Health, Grocery) so they are easy to find.

    We are solely a Canadian website and we only feature Canadian content – this is important to us.