Vibrant Media And ShopLocal Team Up To Offer Localized In-Text Advertising
Posted on 30 September 2009 by Patrick Flanagan1 Comment
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Loading ...Vibrant Media blends the best of both search & display advertising. It allows an advertiser to target the content within a publisher page on a keyword basis and upon a user initiated interaction with the green double-underlined keyword within the content of the page, a graphic display ad appears that allows rich media content to be inserted instantly.
Vibrant & ShopLocal have come together to form a joint partnership that brings the weekly ad to growing in-text advertising marketplace
ShopLocal has officially partnered with Vibrant to take the best of each others offerings to market. This means that the localized promotional content that ShopLocal brings can be distributed on a contextual targeted basis which will drive traffic back into the relevant area of a retailer’s online weekly ad (SmartCircular) site. This hybrid ad format can be bought on an CPC (Cost Per Click) or a CPV (Cost Per View) basis directly through the Vibrant sales channels.
Here is a mocked up sample of what the flash based Vibrant Media ads look like. This ad for example would be triggered by the keyword 'sunglasses'.
Maybe the simplest way to understand what this new partnership and localized in-text ads are is to imagine if a Pointroll PaperBoy rich media display ad had a baby with a Google AdSense paid search ad, their offspring would be a Vibrant Media Localized In-Text ad.
This joint partnership offering is a great blur of search and display ads. If offers:
- Localized content: Since weekly ad content is what is being featured within the Vibrant Media ads, the ad serving needs to be sensitive to the user’s geography so that the right version of the weekly ad content can be displayed
- Dynamic updating: The keywords that are targeted, the ad content and the landing pages are all automatically synced every day to ensure that only live and active weekly ad content is being used to content keyword target and populate the user initiated in-text ads.
- Keyword targeting: Vibrant Media’s system works by going after specific keywords contained within a great network of publisher’s content within a specific geo-location
- Product specific landing pages: The product featured within the ad is connected to the same item within the weekly ad site
- Rich reporting: Able to measure metrics such as the number of users that interacted with the ad and the number of users that clicked thru from the ad to the online weekly ad site
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reeka
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