ROBO (research online, buy offline) type shopping is the core premise that ShopLocal is built upon.  The team has tried many different tactics over the years to measure the effects of this marketplace principle.  From May 14th thru June 21 of 2009, ShopLocal concluded yet another nine (9) question survey based analysis of web2store shopping.  We got 24 large US retailers to participate which equated to 9,656 normal, everyday consumers fully completing the survey.  Below are the results.

Question 1. Did you read this week’s print Circular/Weekly Ad? (Found in your local newspaper or at the store.)

• Yes: 49%
• No: 51%

Question 2. How often do you visit our store?

• Several times a week: 16%
• Once a week: 22%
• Two or three times a month: 30%
• Once a month: 21%
• Once or twice a year: 11%
• Never: 2%

Question 3. After viewing the online Circular/Weekly Ad, are you more or less likely to visit our store in the next week?

• Much more likely: 30%
• More likely: 40%
• About the same: 25%
• Less likely: 3%
• Much less likely: 3%

Question 4. Have you visited the online Circular/Weekly Ad before?

• Yes: 63%
• No: 37%

Question 5. Which of the following statements describes the reason(s) you visited the online Circular/Weekly Ad? (check all that apply)

• I am looking for new specials/deals before visiting my local store: 66%
• I am looking for new specials/deals before making a purchase online: 11%
• I am researching a specific product that I want to purchase: 19%
• I am deciding whether to visit my local store: 17%
• I am comparison shopping across multiple retailers: 17%
• I am not looking for anything in particular, but I like to browse the new specials/deals: 14%
• Other, please specify: 9%

Question 6. Were you planning on making a purchase in our store before visiting the online Circular/Weekly Ad?

• Yes: 63%
• No: 37%

Question 7. How often do you visit the online Circular/Weekly Ad?

• Every day: 2%
• Several times a week: 11%
• Once a week: 30%
• Two or three times a month: 16%
• Once every two or three months: 11%
• This is my first time: 30%

Question 8. How often have you made a purchase from our website after visiting the online Circular/Weekly Ad?

• Very often: 5%
• Often: 7%
• Sometimes: 15%
• Rarely: 16%
• Very rarely: 58%

Question 9. On a scale of 1-10, with 1 being never, 5 being neutral, and 10 being always, how likely is it that you would recommend the online Circular/Weekly Ad to a friend or relative?

• Never (1): 4%
• Very Seldom (2): 2%
• Somewhat Not Likely (3): 2%
• Probably Not (4): 2%
• Neutral (5): 26%
• Probably Would (6): 8%
• Good Chance (7): 12%
• Somewhat likely (8): 16%
• Very Likely (9): 8%
• Always (10): 19%

AVERAGE SCORE: 6.8

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