ShopLocal Blog

Vibrant Media blends the best of both search & display advertising.  It allows an advertiser to target the content within a publisher page on a keyword basis and upon a user initiated interaction with the green double-underlined keyword within the content of the page, a graphic display ad appears that allows rich media content to [...]

Chalk another successful new partner product launch up!  Its great to see the trade publications pick up the story that is contained within Kaboodle’s recent integration of the Target Weekly Ad within their social shopping community.  The combination of social and local really is the future of retail advertising.  This is a great early example [...]

One question that I keep getting is what is the difference between a mobile web site that is built using the WAP standards vs. a more modern mobile optimized web site?  Instead of getting into the technical differences, how about a visual comparison… For this case study, we’ll be looking at Moosejaw‘s, an outdoor apparel [...]

The ShopLocal development teams could not be as productive and collaborative without the help of a great agile lifecycle management tool. For these functions, we rely heavily upon a great SaaS partner named Rally Software.  It really is fun to have a great relationship with one’s vendors, where they transcend and become one’s partners.  That [...]

Just getting back into the swing of things from getting back from Vegas last week and have lots of interesting news to get out on the blog over the next few days.  However in the mean time, here are some key insights that were shared at the Shop.org Annual Summit 2009 conference: By far the [...]

Akamai Technologies, Inc. today announced the results of an independent performance assessment of its IP location service conducted by Gomez, Inc. The Akamai IP location service provides a range of insight for content providers about an Internet end user’s geographic location including country, state, city, zip code, area code, as well as device type, connection [...]

Kaboodle.com, one of the rare bright stars in the world of comparison shopping engines, just launched a very nice integration featuring Target’s weekly ad content.  This social shopping, sharing and recommendation site has thoughtfully carved out a new spot within the existing ‘Sales & Stores‘ area called ‘Weekly Ads‘ This is the first of what [...]

Ahh, the wonders of the WebTop.  In this new hybrid space between the browser and desktop there are some really interesting use cases continuing to grow.  Web developers are now able to easily create installed software that sits on user’s local machines.  Toys “R” Us is one of the first to push into this space [...]

The CircularCentral platform continue to mature.  With graceful aging the richness of features multiplies.  Yesterday three key new features were deployed to the the latest instance of CircularCentral live within ShopLocal.com which are: Related Online Offers: Within the item detail page, additional online offers provided by our great partner Shopping.com (SDC) are being tasteful integrated [...]

Walgreens recently joined the ranks of those retailers that find it important enough to offer an online weekly ad site that has been optimized and tested for site accessibility.  In addition to adding a healthy dose of accessibility treatments to the site, the overall Walgreens weekly ad site width has been increased as well a [...]