The Home Depot Is Live With ShopLocal’s Powerful SmartSearch Product

Rack up another SmartSearch client.  The Home Depot launched today, both within Google and Yahoo!, a very store focused and localized SEM campaign.  Here is a live search results page that currently features a Home Depot SmartSearch ad and here is the unique dynamic landing page that the user is directed to upon click.

Many thanks to Reprise Media in NYC (The Home Depot’s search agency) for deeply working with the ShopLocal to make this possible.  By working as partners serving the same client/advertiser (e.g., The Home Depot), we were collectively able to bring all of the following behind-the-scenes integrations live:

• Reprise Media’s search engine tracking / bidding optimization via Omniture
• Home Depot’s web analytic tracking via Coremetrics
• ShopLocal’s web analytic tracking via WebTrends

Below are a few visuals that show this new localized search program in action.

Here is a screen shot of The Home Depot Google ad for "Garden Supplies" within the Norfolk, VA market.

The SEM ad title is dynamically generated, as well as numerous ad copy points (4 in this case) and the landing page URL

Finally, if a user did in fact click on the Google text ad, they would be taken to this circular page view which features the highest density of "Garden Supplies" items