Localization Shows Up In Many Different Industries

Location is one of the few constants across all consumer focused industries.  Most commerce still takes place in the physical world.  This means dealer and store locations are the hub of this fiscal activity.  However do to regional demand and taste differences, transportation costs, state regulations, etc., pricing does vary on many of these goods based upon geography.

The below auto campaign for Lexus is a great example of this.  The lease offers shown below are unique to a group of dealers in Southern California.  If you are from NYC, the lease offers that Lexus is offering will be different. It’s just how the game is played by companies with the required infrastructure that are capable of handling all of these pricing (and product) variations.

ShopLocal’s data localization technologies really excel at on-boarding, cleansing, normalizing, storing and making accessible 3rd party item and offer data.  This localized content can come in many form, data formats and flavors.  But at the core of all of this local data are dealers or stores.  From that granular building block, all of the localization fun begins.

This is a story board that Team One in LA created for a localized Lexus rich media expanding leaderboard ad unit that ShopLocal helped power. All of the lease offer content within the ad is regionally based in much the same way retail print ads a versioned.