Circulars (Again) Remain Relevant To Back To School Shoppers Looking For Bargins

According to a recent BIGresearch study for the National Retail Federation (NRF) that eMarketer re-published, consumers responded that in this down economy, during the “Back To School 2009″ season, circulars are being turned to by over 42% of shoppers this year as an effective way of saving money. Smart shoppers are increasing price comparing across multiple retailers, and circulars provide a great way of enabling this type of shopping.

Circulars remain top of mind for budget conscience consumers this back to school season.

Here at ShopLocal, the team also sees this exact same, cross-retailer shopping behavior growing. By having such a high density of the top US retailers as direct clients that use the SmartCircular product, ShopLocal can actual measure the % of consumers that visit multiple online circular sites within any reference time period.  Curious to learn what % of your customers Mr. Retailer are hopping from your online circular over to your competitors?  Or what % of your circular traffic is coming from a competitors circular? Give the ShopLocal team to learn the answers today.