Announcing Support For Hyper-Local Content Targeting – Down To The Latitude / Longitude Level

Proud to roll-out a new API capability today that will allow users of the SmartDeivery web service to query in-store promotional content at the most precise geo-location level: by a user’s latitude & longitude pair.  This is a big step in ensuring the closest store location(s) to a user are selected by the ShopLocal system, as it removes the dependency on ZIP code centroids (and the inaccuracy that comes from lumping all users within a given ZIP code into one specific normalized & central pin point).  The team even went the extra mile by building a system that allows for the two different versions of lat & long data, both radian and decimal, to be accepted.

So at this point, the SmartDelivery API now accepts the following types of user location information:

• US ZIP Code (only first five digits)
• Canadian Postal Code (only for clients with Canadian content)
• City, ST pair (ex. Chicago, IL)
• Retailer Store Number
• ShopLocal Store Number
• User’s IP Address (for Geo-IP targeting)
• Decimal Formatted Latitude & Longitude Pair
• Radian Formatted Latitude & Longitude Pair

Location is such a core input to ShopLocal.  In nearly every system, one of the only required inputs typical is a location.  So by offering more possible inputs, this allows a greater number of partners and publishers to access the right slice of localized promotional content with the best available user location data.