SmartSearch's First Client Finds Success To Increase Campaign Size By 6X

So from the initial roll out point of just one single market (Kansas City), the JCP search team has seen results worthy enough to increase the size of the campaign by 6X!  Wish that we could share more specific metrics of success, but got to maintain client confidentiality.  Just use some basic logic here t to think through the fact that no one would dial-up their advertising investment level in today’s economy without solid results.

Even rolled out a small incremental improvement within this expanded SmartSearch campaign that includes relevant and customized per unique word the display URL. So in this example, since the keyword was "Kids Clothing", the display URL shows up as "JCPenney.shoplocal.com/kids"

Live markets for JCP within Yahoo! & Google:

• Atlanta
• Denver
• Houston
• Kansas City
• Milwaukee
• Sacramento

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