Thanks paidContent.org For The Press Mention

Posted on 8 July 2009 by Patrick FlanaganNo Comments

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Thanks Mr. Tafler (the CEO of Pointroll) for the nice mention in this recent paidContent.org article.  It’s always fun to see your product’s name (e.g., CircularCentral) up in lights (as this article was syndicated by Reuters and the Washington Post). After launching over 106 instances of CircularCentral into production, this concept is really starting to take off as the list of potential new partners is rapidly growing and includes some of the very TOP tier newspapers and portals. Way to go team!

Here is the relevant snippet from the overall article:

Integration: Kim and Tafler say that Gannett has allowed them to maintain their companies’ respective independence, as Kim notes that, “Gannett has kept us insulated from the layoffs” that have been spread throughout its community newspaper division. That said, while the two are expected to grow their businesses and attract outside clients, a bigger part of their job is shoring up Gannett’s own social media properties across its papers. In particular, PointRoll has been working with another Gannett digital property, ShopLocal on what Tafler said involves adapting traditional newspaper inserts for online. “About $10 billion is spent on the print circular business, but that area is starting to decline as well,” Tafler said. “We’re (ShopLocal and Pointroll) working with Gannett on launching its CircularCentral product across 100 of its sites. That’s just one of the ways we’re trying to drive more revenue on the digital side.”

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