Office Depot Launches A Virtual Store To Suppliment The Weekly Circular

Posted on 1 July 2009 by Patrick FlanaganNo Comments

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Called “The Survival Of The Smartest“, this new Office Depot interactive microsite is being funded from traditional print advertising dollars all in an effort to further highlight the great in-store deals. It’s a fun campaign that is being supported via Hulu videos and email that is aimed at driving awareness and traffic to the self-proclaimed “Small Business Self-Bailout” website that has some clever video content. There is not a whole lot of calls to action and the site is somewhat lacking in real promotional content (deals, sales, coupons, etc). Maybe if this initial effort proves successful at moving the needle of instore sales, more actionable promotional content will make its way onto the site.

Here are the "Smart Specials" which are a small subset of the overall Office Depot weekly ad that are pulled out and featured under the "Survival Of The Smartest" section.

Here is the official blurb from Brandweek

Young & Rubicam, New York, has created an online show for Office Depot to spotlight its weekly deals. “Smart Specials with Matt and Matt,” which is a supplement to the company’s Sunday print circulars, is running on TheSurvivaloftheSmartest.com and Hulu.

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