Wal-Mart Begins Early Use Of Augmented Reality (AR) Within Tween / Teen Roomplaning Online App
Posted on 28 June 2009 by Patrick FlanaganNo Comments
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Loading ...So Wal-Mart is doing a fun trial application of augmented reality (AR) which is the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real video footage in real time. There are numerous advertising applications of this new Web3D technology, this being one of the larger mass-audiences ones I’ve seen to date. It is a fun way to get a user to engage with your content / advertisement. So check it out for yourself. Just follow the steps below.
Basically the user experience works and looks like this:
1. Print out the marker PDF
This goofy looking symbol in the middle is the actual marker. For AR to work, it needs to be a very stark and iconic looking design so that the AR web app can recognize this pattern from everything else in view of the web cam.
2. Hold the marker up to a computer connected to the Internet with an attached web cam and with a web browser open to this specific page that will bring the AR experience to life.
This is what a user has to do with the marker. They literally hold the piece of paper up to their web cam and then the AR web app springs into life blurring the real world with the virtual world
3. Once the AR web app recognizes the marker, the AR web app loads a predefined series of 3D animation sequences that are triggered by the presence of each unique marker.
This is what the maker image becomes once the AR web app takes over. It become a 3D room that folds out that can be rotated and manipulated by the user by just moving the piece of paper.
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