Consumers looking for Deals drive ShopLocal Index to Record High in May 2009
Posted on 11 June 2009 by Vikram SharmaNo Comments
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Loading ...The ShopLocal Retail Index was up 36 percent for the month of May compared to the same period last year. The Index registered at 280, an all-time record for a non-holiday period (benchmarked at 100 for January 2006). Not surprisingly consumers are finding the Internet an increasingly valuable resource for planning their in-store shopping in this difficult retail environment.
This is also not likely to change in the near-term. According to an Association of National Advertisers survey last month, the marketing activity that is most likely to be increased in the current economic environment is pricing deals, with 47% of marketers planning to do so.
May 2009 ShopLocal Index highlights include:
- The ShopLocal Index is up 36 percent in May year-over-year, with 356 million page views (adjusted), versus 282 million last year.
- The Home & Garden led the way with 52 percent more page views than last year, followed closely by the Department Stores and Mass Merchant segment with 45 percent growth.
- The Other Retail (specialty) segment showed the weakest growth, but still up 15 percent from a year ago.
- Consumer page views per visit on a per retailer basis averaged 13.6 for the month of May, up a strong 10% from a year ago.
The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. Updated monthly, the Index is based on the online activity of more than 25 million monthly consumer visits to in-store local promotions that are presented on the sites of more than 50 major U.S. retailers, including JCPenney, Target, Best Buy, Walgreens and Home Depot. These retailers cover all major retail segments including computers, consumer electronics, office supplies, home improvement, department stores, mass merchants, grocery, drug and various specialty stores. The retailers’ online circular sites are powered by ShopLocal’s SmartCircular technology.
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