Great Example Of A Weekly Ad Widget On A Retailer.com Homepage
Posted on 11 June 2009 by Patrick FlanaganNo Comments
(4.50 out of 5)
Loading ...If you check out Shaws.com homepage right now, you’ll see a great implementation of two variations of the same weekly ad widget that the ShopLocal team brought to life.
The first and more prominent version is the in line and embedded weekly ad widget that has an above the fold placement on the homepage of Shaws.com. This widget shows off some of the best promotions at the user’s closest local Shaw’s store. It really serves as great dynamic, localized teaser content to engage a user with the weekly ad very early on within a visit to the Shaws.com web site which will hopefully lead to a deeper, dedicated browsing of the entire Shaw’s online circular web site (this site JUST got upgraded to SmartCircular 4.1 ad supported BTW)
The large 180px X 400px Flash widget that sits on the left hand side (bright yellow) is highly visible and easily snaggable as it has been wrapped with WidgetBox's "Get Widget" feature.
The second version of this widget is a little more hidden. It is an Adobe AIR desktop version of the same “Best Of” the weekly ad widget. This version allows a user to actually download to their local machine and install the widget so that it can run outside of any browser. It even has limited off-line capabilities (local data cache within the desktop app itself) just in case the user doesn’t have access to an internet connection to refresh the circular content. To check it out for yourself first hand, just download and install this Shaw’s weekly ad desktop widget
Notice that this widget is living outside of the browser. It has it's own permanent desktop shortcut icon. This version of the widget is actual running on top of the Adobe AIR cross-OS run time environment.
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