ROP Ads Online Aren't Dead, Really. They Aren't.

Online advertising is all about driving reach.  In other words, exposure and awareness are key.  To that end, ShopLocal has recently released a very simple, but highly customizable ‘widget’ for our Canadian partner Canwest (the example shown is for the Windsor newspaper).  It randomly rotates live run of press (ROP) ads in a easily embeddable method so that newspaper.com site that is associated with the ROP ads can place this widget all across their web pages so as to drive additional ROP ad impressions and clicks.

The team even wrapped this ROP app via WidgetBox for fun, so that a user could ‘grab and take’ this local sale content with them. All in all, the interest and volume that ShopLocal is seeing in ROP is really encouraging and for all the nay-sayers out there that have been predicting the death of ROP ads online, you’ll have to keep on waiting.

Yes, it's a very bland design. Its on purpose so that it can easily be re-skinned