What Is PaperBoy 2.0?

Posted on 9 March 2009 by Patrick FlanaganNo Comments

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Everyone has been super busy these last few months, that I am really behind in my blogging duties.  So I promise to do a better job of more frequent updates.

First on the list is shedding some light on a few tangible results of how the Pointroll acquisition of ShopLocal last year is really helping bring new innovation into the localized rich media display ad space (eg Pointroll calls these type of ad units by a trade / marketing name of ‘PaperBoy’)

So within PaperBoy (a product that has been in the market place for over 3 years now), a re-birthing has happened.  This is what PaperBoy 2.0 is all about.  This bigger, better and more flexible PaperBoy 2.0 product offering now features:

This is a demo ad unit that features many of these new PaperBoy 2.0 enhancements. Just click the image to check it out for yourself.

• Out-of-the-Box Integration With Publisher Provided Behavioral Targeting Data Within The Following Portals / Ad Networks:
  • Yahoo!
  • AOL / Platform-A
  • MSN
  • QuadrantOne
• Fully Integrated Google Maps Right Within The Flash Ad Units (via brand new Google Flash ActionScript 3 API – really cutting edge mashup here)
• Mobile Messaging Via SMS (eg text messages) At The Item Of Interest Level To Allow Users To Take Content Within Them
• Completely Rebuilt & Optimized In-Store Shopping List That Lets Users Collect & Print Out A List Of Items Of Interest
• Item Auto-Scrolling Within Both Polite (inline) and Expandable For Enhanced User Engagement
• Built In Intra Ad Unit Item Detail Sub-Panel So All The Data That Makes Up A Complete Offer Can Be Presented On Screen
• Wisdom of the Crowds Filtering (more on this topic within a separate post to come) To Help Prioritize The Most Popular Items
• Optimized Underlying Code Base & Web Service Infrastructure For A Faster, More Stable Ad (component based architecture with loads of client driven configuration variables)
• Enhanced Reporting That Includes:
  • Item level click reporting
  • Brand level click reporting
  • Category level click reporting
  • Site events (or post view-thru or post click-thru latency tracking)

Related posts:

1. PaperBoy Mobile Ads – First Look Prototype Mobile display ads have come a long way in a...
2. Order Up! PaperBoy Comes With A Full Menu Of A la Carte Features & Configurations What is the difference between a rich media capability and...
3. How To Best Measure Localized Rich Media Display Ads It’s all about perspective.  To be specific, there is typically...
4. ShopLocal & Pointroll Team Up And Fully Integrate Top Portals & Ad Network’s Behavorial Targeting (BT) Data Into PaperBoy Ads This is a really big deal.  To fully onboard and...
5. How PaperBoy Ads Can Now Follow A Retailer’s Store Footprint Via the ever deepening rich media platform that Pointroll rich...

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