One Reason Why CircularCentral Is A High Performing Application
Posted on 5 March 2009 by Patrick FlanaganNo Comments
(5.00 out of 5)
Loading ...Loch Rose, head of ShopLocal analytics, pulled the below report a while back when trying to access the effectiveness of CircularCentral, from a user engagement perspective. There are a few core assumptions that are need to be laid out for this analysis to make sense. They are:
- Site engagement is best measured by looking at the number of page views that a user generates within a given site visit. So the more content they consume, they more engaged they are
- The below chart is only for multi-page visitors, who are those visitors that do NOT leave the CircularCentral site after only one (1) single page view. So these are users that looked at least two pages
- Most new circular content from retailers is released on Sunday. So this is when the content is freshest and the consumer demand for this time sensitive information is highest
With all of that preamble, the results are in. The below chart is real data from one representative live CircularCentral site. Typically, when a site generates 20 pages views per visits, that is an amazing feat. Below, 20 page views per visit is the low point each week, with a Sunday spike of over 70 page views per (multi-page) visit occurring. I have never seen any other digital medium generate this sort of engagement (and corresponding display ad inventory). Truly remarkable performance.
With over 70 page views per multi-page visitor within CircularCentral on Sundays, this level of site engagement is amazing
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