Interesting New Take From Crispin Porter + Bogusky Around Online Weekly Ads

Posted on 5 March 2009 by Patrick FlanaganNo Comments

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So Old Navy recently launched a really different take on what an online weekly ad should be and look like.  Really simple.  It does not try to re-create the print ad experience, but rather breaks with that metaphor and instead is very focused on coupons and interactivity. Check it out and leave a comment as to what you think. Love it? Hate it?  Regardless, make sure to try and find a coupon.

So its super basic in regards to feature, depth of products and probably very labor intensive to create week in and week out but yet it's just fun and simple.

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