Don’t Waste A Good Crisis – It’s Time To Try Something New
Posted on 12 February 2009 by Patrick FlanaganNo Comments
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Loading ...Ever wonder how paid search (SEM) could be used to drive shoppers in-store, in a fully localized, dynamic and nearly 100% automated manner? The answer to this key question is SmartSearch by ShopLocal. This is a brand new product that the team has been working on for months and months. Drawing from ShopLocal’s own internal high-volume SEM activity and years of experience dissecting the complexity behind localized (versioned) in-store promotions, the team has really been able to come up with a very flexible and unique approach to create:
- Campaign segment creation within the engines that mirror local price and product assortment versioning
- Building of very dynamic ad copy loaded with location, price and category specific references
- Extremely relevant landing page URL generation
- Automated activation of keyword campaigns so as to be able to “pause” and “un-pause” sets of words based upon that type of item being actual available and on sale locally
So the first public “sneak peek” of this product happened just a few days ago in a recent webinar that Greg Sterling (Principle at Sterling Market Intelligence) and Vikram Sharma (CEO of ShopLocal) hosted on local search.
Greg did a great job of summarizing the insights shared during the webinar in two different blog posts:
- “Retail Search Presence Study” Shows Online Product Sellers Far Outpace Traditional Retailers In Search Results
- ShopLocal Makes Retailer Data More ‘Searchable’
Also here are the two presentations that were shared with the wide range of agency and retailer attendees:
- Vikram Sharma’s presentation (PDF) – more product focused
- Greg Sterling’s presentation (PPT) – more industry trend focused
Related posts:
- The First SmartSearch Campaign, ShopLocal’s Localized SEM Product, Is LIVE On Google And Yahoo! The team actually did it. After months of internal R&D,...
- ShopLocal Powering Ask.com’s Deal$ Newest Area – Local Only Beta Within the Deal$ area of the search engine Ask.com, a...
- The Home Depot Is Live With ShopLocal’s Powerful SmartSearch Product Rack up another SmartSearch client. The Home Depot launched today,...
- Custom Landing Pages Are The Must Have For Local, Weekly Ad Based, Paid Search Engine Marketing The built out and launching of the SmartSearch product line...
- SmartSearch’s First Client Finds Success To Increase Campaign Size By 6X So from the initial roll out point of just one...
