How To Speak Multiple Languages Smarter? Localize.
Posted on 6 January 2009 by Patrick FlanaganNo Comments
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Loading ...So a few weeks ago, I wrote about how ShopLocal is making a new push into the Canadian market. One very recent outcome of this new direction is evident in the latest release of the Canadian Tire weekly flyer site that ShopLocal hosts. In it, both English and French version of the site are available.
Now ShopLocal for a long time has supported multi-language sites, but it was never a truly scalable and never done in a very cost effective manner. With the launch of the latest code base that is powering the SmartCircular 4.1 platform (on which the Canadian Tire weekly flyer site sits), localizing (as it is called from a technical point of view) a site into many different languages is now a flexible and straight forward exercise.
By placing all the copy, images and all related resources needed for the front end presentation of a web site in an external configuration file, ShopLocal now can offer its clients a much easier and cheaper way to maintain and update each language version of their sites. But from a ShopLocal perspective, this key change sets up ShopLocal to truly go international. One site for example can now support 100s+ of languages. The goal here was to make site language 100% extensible. So running a site in Turkish or Arabic is now possible with very limited changes. So as we deploy more sites to Canada and Australia, this is only setting ShopLocal up to more easily launch into more distant international spaces as the technology barriers continue to fall. Who knows, maybe Finland is next?
The new and greatly improved Canadian Tire Weekly Flyer site
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