ShopLocal Blog

Curious to know what “Mobile Local Search” is?  If so, hop on over to the NAA and check out an article on this exact subject that I helped contribute to that writer A.S. Berman  (a  former technology writer and associate editor for NAA’s Presstime magazine and as a technology writer for USA TODAY) published.

The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. The Index, updated monthly, is based on an average of 20 million monthly consumer visits to store promotions that are presented on the sites of 50 major U.S. retailers. These retailers cover major retail segments such as Computers, Consumer Electronics, Office Supplies, Home Improvement, Department Stores, Mass Merchants, Grocery, Drug and various specialty stores. For the first six months of 2008, The Index showed a growth in the average number of page views of in-store promotions on major retailer sites to 33 percent from last year.