The Basics of ROBO Shopping
Fri Feb 08, 2008 
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ShopLocal has done more to understand today’s multi-channel shopper than just about any other company. Over the years, we’ve been watching how and where consumers shop, and we’ve come to an inescapable conclusion: There’s a new reality in multi-channel marketing. We call this the ROBO (research online, buy offline) shopping phenomenon. One thing we know [...]
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