ShopLocal Blog

Adotas – January 9, 2008 – Eyeblaster put out recent data that suggests that retail shoppers displayed more comfort with advanced online advertising this past holiday season. The company found that rich media advertising continued to succeed in targeting retail consumers and inviting interaction as never before. The study shows a large shift among online [...]

Why SmartCircular? It’s a great way to extend the reach and duration of your weekly print promotions to shoppers who may have otherwise missed it. The people who visit online circulars are the serious customers who visit your stores on a regular basis. Of users who view SmartCircular at least once a week, 95% visit [...]

Multi-channel shoppers are not to be ignored. After all, they spend hundreds of dollars more per year and shop more frequently than shoppers who routinely shop only a single channel. With consumer adoption of Internet technology, multi-channel marketing is a “must-have” capability. Research is telling you something: Most online consumers research online before they buy [...]